Reportlinker.com adds new board sports market research report to its catalogue
Surfersvillage Global Surf News, 4 June, 2012 : - - This report analyzes the worldwide markets for Boardsports in US$ Million by the following Product Segments: Summer Boardsport, and Snowboarding. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets.
The report profiles 166 companies including many key and niche players such as Aloha Boardsports Inc., Billabong International Limited, Body Glove International, LLC, Globe International Ltd., Gul Surf Co., Meta-Sports CO Ltd., Nike Skateboarding, Hurley International, O'Neill, Quiksilver, Inc., Rip Curl, Inc., Salomon Snowboarding, SKF Bearings, Volcom, Inc., The adidas Group, and The Burton Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.
Boardsports: A Global Strategic Business Report
Boardsports are still a fairly new segment of the sporting goods industry and flaunts a broad customer base encompassing young adults as well as mature, grown-up individuals. Although boardsports can be played worldwide, few countries have built reputation as prime boardsports destinations. Popular among them are United States, Canada, France, United Kingdom, Norway, Switzerland, Australia, and New Zealand.
The multi-billion dollar boardsport industry dramatically differs across the globe with shifting regional dynamics throwing up a rich mixture of challenges and opportunities to market participants. Boardsport is still considered a nascent industry with lucrative potential for future growth, given the levels of economic growth and tourism development. Asia including Korea, China and India, Central and Western European nations, and South Africa hold the key to future growth. World over, the popularity of boardsports has soared, supported by strong economy, rising consumer wealth, and wide TV coverage.
The push is from equipment makers, marketers and associations to make boardsports much more approachable and appealing than it was in years past. Increased accessibility and affordability has drawn significant number of boardsports participants and has attracted wider demographic clusters beyond just the upper echelon. Participation of women and individuals in the middle-income group has risen significantly over the years and represents a key opportunity for growth in the future. Popularity of professional surfers and charismatic amateurs are also in part responsible for the incremental growth in the boardsports market.
Participation in boardsports continues to increase each year in the US, swiftly outpacing traditional sports. With their incredible acceptance of extreme sports, Generation Y has carved a niche for themselves in the world of extreme sports. As extreme sports entrench its way into the youth culture, the impact of these sports on Gen Y’s fashion, and entertainment preferences is more prominent than ever. Increasing purchasing power of the younger generations led to sales growth in skateboards, surfboard, snowboards and related apparel categories.
More details about this comprehensive market research report
Author: Global Industry Analysis