Round Table: Impact 360
Speakers : Ainhoa Leicaga , Émilie LE GALL , Justine BIROTA round table dedicated to 360° impact to address its systemic angle and fuel strategic business thinking on value chains, events, and marketing.
Speakers will cover the types of impacts that are subject to mandatory reporting under current or upcoming regulations. From carbon impact to the impact of biodiversity protection in advertising and influence strategies. Including the perspectives of athletes who are ambassadors for responsible surfing.
We will discuss decarbonization, virtuous practices, and the challenges of reducing impact. Then we will address marketing, events, and sponsorship, which require a change in vision within the industry. These impacts are based on scientific measurements and facts. What are they? How can we measure and understand them?
Moderator: Aude Penouty