Innovate, not just innovate!

Speaker : Bertrand BARRÉ

• In saturated markets, how to innovate and create perceptible value.
• Sustainability is not a brand positioning, it's a generic duty.
• What use are trends to challenger players? Are they of any use?

A lot of beliefs that urgently need to be called into question in a world that has been profoundly transformed.

Bertrand Barré, founder of GROUPE ZEBRA, a leader in design and innovation for over 30 years, will share his thoughts on how to innovate effectively. With experience that has contributed to the development of over 8,000 products and services, from Signal toothbrushes to Rafa Nadal's tennis rackets, Bertrand invites us to explore how to create a relevant and sustainable offer by rethinking the fundamentals of design and marketing. He will draw on his theories of "Oblique Vision" and innovative brand management methods to help companies navigate an ever-changing environment.