ECONOMIC OBSERVATORY FOR OUTDOOR AND SPORTS RETAIL IN EUROPE - SPORT & LEISURE MARKETS: THE CURRENT SITUATION AND FUTURE PERSPECTIVES

Speaker : Frederic TAIN

Globally as well as in France, hardware, apparel and footwear markets are growing. What conclusions can be drawn from of sales evolutions analysis over the last 18 months? Where is b2c ebusiness headed? Is direct to consumer going to swallow everything else? What are strategic elements for brands to focus on for this year? Is performance sport a reliable value for the future? What levers can be used to boost sports & leisure sales for the upcoming years? Consumers are mutating, retailers are transforming.