Panorama 2025: Major sporting events & Sport & Leisure consumption

Speakers : Christophe LEPETIT , Frédéric TAIN

One year after the 2024 Olympic and Paralympic Games, what are the key indicators for French consumers and companies in the sports and winter sports industry in terms of consumption and with a view to the next Olympic and Paralympic Winter Games in 2030?
This conference brings together two complementary areas of expertise: that of Frédéric Tain, journalist, lecturer, and director of sport-guide.com, a seasoned observer of consumer trends and non-food retail, and that of Christophe Lepetit, Director of Economic Studies at the CDES in Limoges and a recognized specialist in the economics of sport and the territorial impact of major sporting events.
Through their perspectives, the following topics will be addressed: changes in purchasing behavior related to sports equipment and practices, the influence of major events on consumption patterns, the economic and media promotion of regions, and strategic prospects for players in the sports and snow sports industry.

A detailed overview to understand how consumption, the economy, and major events interact, and to anticipate the next challenges facing our sector.