The end of the copy-pasteSpeakers: Frédéric TAIN , Adam HALL
Given how available offers have multiplied and increased consciousness on various levels, including sustainability, consumers now prefer to go towards brands and stores that commit to the values they hold dear, as well as towards presentations that turn the act of consumption into an invitation or an experience. Services that make the consumer’s life easier are also key elements that add meaning to consumption. Welcome to Act II in the process of questioning consumption, something that began a decade ago with the arrival of new technologies. Clearly, only the most pertinent and the most flexible brands will prevail.