EUROSIMA affirms its environmental commitment and encourages boardsports brands to switch to digital catalogs

EUROSIMA encourages companies in the Action Sports sector to collectively abandon paper catalogs, which are too expensive and not very environmentally friendly, in favor of digital catalogs.


A will affirmed by the signature last April of a partnership between the European association of board sports manufacturers and the BtoB ecommerce platform Elastic Suite.


"It is our duty as an industry to act in favor of the ecological transition," says Jean-Louis Rodrigues, President of EUROSIMA. "We owe it to ourselves to lead by example and it is together that we will achieve this. We wanted to bring a dematerialized solution to paper catalogs and it is quite natural that we approached Elastic Suite which has been collaborating for 2 years with our American sister company SIMA. The efficiency and leadership of this B2B ecommerce solution is no longer in question.


Elastic's next-generation digital merchandising and group buying technology is a solution that enables the surfing industry to adopt a more efficient and sustainable sales process by achieving both cost savings and sales growth.


"Our partnership with EUROSIMA is a real opportunity for manufacturers in the surf industry in Europe to access the latest and most innovative B2B ecommerce technology on the market," said Johan Westerholm, Managing Director Europe at Elastic Suite. "We look forward to helping these brands and their retailers take a more strategic, streamlined and sustainable approach to wholesale merchandising while delivering value and profitability to their consumers."


Sustainable approach and cost reduction are generated through streamlined order entry process, digital catalogs, resource optimization and inventory management. Revenue growth through sales is achieved through brand-targeted distributor applications, sales support tools, strategic sales planning, digital merchandising, product customization and a variety of other planning tools. 


"Elastic is a real evolution from the tool we used before at Volcom," says Joost Grootswaggers, CEO of Volcom Europe and Vice President of EUROSIMA. "It has allowed us to optimize our online orders and boost our B2B sales significantly. We have seen double-digit growth in repeat order activity from our customers on Elastic. The key advantage of Elastic is that the tool is massively accepted by our B2B customers and easy to use."


Indeed, in order to ensure a simplified and quality digital transition, Elastic's teams provide technological support for the implementation and use of the platform to brands and retailers.


This partnership will enable EUROSIMA member companies to engage in a more sustainable approach while optimizing their performance. The members of the association benefit from an exclusive offer, negotiated rates according to the company's turnover and support for the digitization of their catalogs.


Brands interested in learning more about this partnership can contact:


AboutElastic Suite:

Emerald's Elastic Suite is the preferred BtoB ecommerce platform for brands and retailers. Elastic works with hundreds of the world's largest and most iconic brands in the surf, outdoor, cycling, sporting goods, apparel, lifestyle and footwear industries. These brands include: Boardriders (Quiksilver, Billabong, Roxy, DC Shoes, Element), Volcom, Protest, O'Neill, The North Face, Patagonia, Burton, Vans, Rip Curl, Havaianas, Hurley, 2XU, K2, Black Crow Ski, Fila, Marker/ Völkl, Shimano, Scott Sports, New Balance, Puma, Reebok/CCM, Thule, Pentland (Speedo, Kickers, Berghaus)