A POP-UP TO MAKE THE OCEAN ACCESSIBLE TO EVERYONE

 

Mellow Sea, a young French brand committed to an inclusive sea, has just opened its first pop-up store in Biarritz, called "Vague d'Ouverture" (Wave of Openness), which launched the summer season with a focus on accessibility, innovation, and environmental awareness.

 

A STORE? NO, A PLACE TO LIVE.

From June 19 to September 30, 2025, the Mellow Sea pop-up store will do more than just sell equipment. It will offer a complete experience for anyone who wants to connect with the ocean, regardless of their age, skill level, or abilities.

On the agenda:

• Product demonstrations: Discover how Mellow Sea equipment facilitates access to the water, whether for swimming, coastal walking, surfing, or coastal rescue.
• Awareness workshops: Take part in sessions on protecting the marine environment and the importance of preserving our coastlines.
• Meetings with ambassadors: Chat with athletes or inspiring individuals who have found new freedom in the ocean thanks to Mellow Sea.
• Information space: Find out about local and national initiatives to make beaches and water activities more inclusive.

 

THE OCEAN FOR EVERYONE!

What is Mellow Sea's ambition? To break down the physical, psychological, and social barriers that still prevent too many people from accessing the ocean.
Created in 2021, the brand has set itself a clear mission: to enable everyone to enjoy the benefits of water, safely and with pleasure.

"We firmly believe that the ocean is a source of well-being and inspiration for everyone," explains Damien Colsy, co-founder of Mellow Sea.

 

A WAVE THAT BRINGS PEOPLE TOGETHER

By setting up shop in Biarritz, a city synonymous with surf and ocean culture, Mellow Sea is sending a powerful message: inclusion is compatible with performance, innovation, and lifestyle. This pop-up is also an opportunity to rethink its practices and accessibility.

 

MEETING IN BIARRITZ

1 rue Paul Bert, Côte des Basques, Biarritz
From June 19 to September 30, 2025

 

>> For more information, visit Mellow Sea