SPORTYJOB enters a new phase to redefine the brand image of employers in the fields of sports, outdoor activities, and sportswear.

 

"Employer branding is the new talent acquisition. SPORTYJOB is entering a new phase as a media outlet where employer brands in the sports, outdoor, and sportswear industries thrive all year round."

 

Candidates are no longer content to simply look for a job. They observe. They compare. They remember. They choose their employer long before applying.

57% of candidates form their opinion of an employer outside of the company's own channels, relying on third-party media, platforms, and social networks to decide who to trust. That's why employer branding is no longer a campaign that companies activate when recruitment becomes urgent.It's an ongoing signal.

And that is precisely why SPORTYJOB is evolving: not as a redesigned job board, butas the media outlet where employer brands in sports, outdoor activities, and sportswear thrive all year round.

 

Employer branding is the new recruitment

For years, employer branding in the sports industry boiled down to one thing: posting job openings when you needed to hire. Those days are over.

 

Employer branding is not a campaign. It is a permanent signal.

Most companies think they are "building" their employer brand. In reality, they only communicate when they are recruiting. However, candidates do not form an opinion when a job offer is posted.

• 57% of candidates form an opinion of an employer outside of its own channels: media, platforms, social networks, etc.

• Your employer brand is everything candidates see, read, and hear about you when you are not actively recruiting.

 

From job board to media outlet: a strategic turning point

SPORTYJOB is entering a new era: More than just a job site, it is a leading media outlet for employer brands in sports, outdoor activities, and sportswear— all year round. Because employer branding is not about "pushing" offers at the right time, but about gaining attention over the long term.

 

The meeting point between HR, business, and sports culture

SPORTYJOB is positioned at the intersection of three challenges:

• HR departments fighting for increasingly scarce talent,

• Leaders facing competitive markets,

• And sports professionals looking for meaningful companies.

As a media outlet, SPORTYJOB provides the context, credibility, and continuity needed to promote your employer brand beyond recruitment cycles.

 

“Too many companies confuse employer branding with posting job offers. In reality, it’s what candidates remember about you when you’re not recruiting. This new phase of SPORTYJOB is about becoming the media outlet that brings this permanent employer brand to life in an authentic, consistent way—and where talented people are paying attention.”

— PE Betremieux, Co-CEO of BOOST (owner of SPORTYJOB)

 

About BOOST

BOOST is a mission-driven HR consulting firm specializing in the sports industry in Europe.

We help managers in the sports sector build the teams they need to achieve their goals, through headhunting, HR consulting, and employer brand development.