Bertrand BARRÉ

After beginning his career as a top-level basketball athlete and training in marketing and communications, Bertrand BARRÉ founded his first product design agency in 1986 at the age of 22 (winner of the Jacques Douce association). Today, Bertrand BARRÉ is one of France's leaders in his field, and works all over the world.

Several activities have since been added to GROUPE ZEBRA's offering, dedicated to offer and brand performance through innovation and design. Boosted by its expertise in the various disciplines involved in building the offer: (strategic marketing, branding, product design, packaging, usage studies, AI x digital, retail design) and with some fifty employees and an international network of experts.

In 28 years, the Group has worked with over 1,000 customers and helped develop more than 8,000 products and services sold worldwide.

From Signal suction-cup toothbrushes, to Rafa NADAL's tennis racket, to the creation of ASF 4.0, the world's most modern sports shoe manufacturing plant... His innovations are in every one of us.

Just innovate, not just innovate!

In 2001, he theorized his creative experiences in a first book, VISION OBLIQUE (Editions LPM), dedicated to the creative approach to design. In 2009, he published a Que sais-je? on innovative packaging (Éditions PUF).

In early 2024, he published a new book on innovative offer and brand management through the Oblique Vision process: ALL YOU NEED IS L.O.V.E ( Livethe Oblique Vision Experience), based on his 30 years of innovation practice.