Frederic TAIN
Frédéric Tain is a journalist, lecturer and entrepreneur. He is interested in consumer trends and their impact on non-food retailing. He runs sport-guide.com and its magazine dedicated to the business sector. This independent cross-channel medium, a point of reference for retailers and buyers, examines the good and not-so-good practices of companies and looks ahead to future developments in the sector. Every day, a European team of seasoned journalists interviews leading retailers, challengers and project developers. Data on retailers and brands is at the heart of their analyses. Their credo is "useful value" information.
At the same time, Frédéric Tain is the founder of the International Sports Tourism Congressa benchmark event that brings together tourism and sports professionals every year. The congress provides a platform for analyzing emerging trends, such as responsible tourism and new forms of consumer engagement, while facilitating international collaborations to enhance the economic and media impact of sports and tourism activities.