Frederic TAIN

Frédéric Tain is a journalist, lecturer and entrepreneur. He is passionate about consumer trends and their impact on non-food retailing. He runs sport-guide.comdedicated to daily market analysis.

This independent medium, which he founded 25 years ago, is recognized by retail professionals from single outlet owners/operators to international chain managers, and critically examines the sales & marketing strategies and financial results of companies in the sector.

Every day, a European team of experienced journalists interviews the leaders of the world's biggest brands, emerging players and project developers. Their analyses are based on brand and company data, and are always guided by the need for high value-added information.

At the same time, Frédéric Tain is the founder of the International Sports Tourism Congressa unique event in France that brings together sports and tourism professionals every year. The congress is based on feedback from players in the field, elected representatives, local authority managers, accommodation providers, restaurateurs, sports equipment vendors and rental companies, and event organizers.

It provides a forum for reflection on emerging trends and fosters synergies to amplify the economic and media impact of sports and tourism activities.