Julien VIVIER

A graduate from ESSEC with a DESS in statistics, Julien Vivier has dedicated his entire career to the field of sports marketing. He has worked at the research institute TNS Sofres, but also with Havas Sports & Entertainment and more recently at Nielsen Sports, the worldwide leading research firm. He has always aimed to implement marketing insight tools to better understand dynamics of markets, customers and fans.

A huge sports fan (in front of his TV but mostly on skis in the mountains, wearing trainers on a court, cycling or wearing a wetsuit for open water swimming), Julien, along with his teams, has lead the research for the "Action Sports Fans, who are they?" study, which covers the 5 leading European sports markets. His presentation will present the first results.

Julien holds a postgraduate degree in statistics and is a graduate of the ESSEC business school. He has spent his entire career in the field of sports marketing. 

Within the research institute TNS Sofres, the communication agency Havas Sports&Entertainement and now at the world leader in research, Nielsen Sports, he has always sought to implement marketing tools to understand markets, economic or sports sectors, customers, spectators and fans. 

A great sports fan (in front of his TV but especially in the mountains with skis, sneakers or a bike or in open water with his wetsuit), he led, with his teams, the realization of the study "Fans of action sports, who are they? on the 5 main European markets and will come to deliver us the very first results.