Laura GRENON

Passionate about Marketing and Communications since her earliest studies, Laura Grenon joined Oxbow in 2016, after starting her career in communications agencies and at Veepee. On her return from a 2-year stay in Australia, Laura settled in Bordeaux and joined Oxbow, to take charge of the brand's communications as well as photo shoots. This 4+ year experience has enabled her to travel extensively and, above all, to gain a deeper understanding of the brand and its operations.

When the company was acquired in 2020, Laura moved into the position of Marketing Director, developing the new marketing strategy and implementing the brand's repositioning. Repositioning towards sports action, CSR issues, reorienting products and communication towards women, developing the brand's export business, extending physical retailing... the projects are numerous and exciting. 

OXBOW

"Oxbow is a French action sports brand. Surf, wind, kite, snowboard and ski have been running through our veins since 1985, which is why we develop products for anyone who loves being in the mountains or in the water, summer or winter. Our playgrounds are as big as they are fragile, and we do everything we can to protect them and keep the fun going! We love riding so much that we've chosen to organize our lives around it, so that we can enjoy every good session with family and/or friends. With us, the oxbow people, who represent the brand and whose passions and values we share. Adventure, fun and respect are the priority and the DNA of our products and the projects initiated by Oxbow. Our goal is to enable enthusiasts to ride in the best possible conditions, wherever and whenever they want. Oxbow will always support the European progressive outdoor scene to fuel this energy born 35 years ago!"