Ludovic POUILLY

A triathlete, trail runner and padel player, Ludo combines a deep passion for sport and the outdoors with solid experience of marketing strategies and brand activations.

He began his career at Heineken in 1998, joining the marketing team and creating the sponsorship, entertainment & sport marketing department for Heineken France. There he managed partnerships with the Heineken Cup, music, cinema and the UEFA Champions League, before being appointed Marketing Director of the 2007 Rugby World Cup for Heineken Global in 2006.

In 2008, he joined Coca-Cola as Director of Consumer Passions, in charge of sports marketing, entertainment marketing and experience programs.

He has had the opportunity to lead, negotiate and manage rights and brand activations with the French soccer and tennis teams, PSG, the Tour de France, the FIFA World Cup and music festivals.

In 2015, he became Global Brand Lead for UEFA Euro 2016, directing strategy and activation for the Coca-Cola, Light, Zero, Fanta, Sprite and Powerade brands worldwide.

In September 2016, Ludo joined the Nike teams. He joined the Swoosh as Football Marketing Director for Northern Europe, managing strategic, operational, rights and activations plans for PSG, FFF, Mbappe, Neymar, and leading for Nike Global the incredible 2018 World Cup celebration plan for the blues with Beyoncé, JayZ and the illumination of the Arc de Triomphe.

In 2021, Ludo was appointed Influence and Catalyst Marketing Director for Northern Europe, leading the collaboration between the swoosh and all key facets of culture, including fashion (Jacquemus, Vuitton, Dior) or music.

After 25+ years at the helm of international brands, he decided to set up his own studio to guide international brands in their approaches to culture, collaborations, sponsorship, partnerships and international events. He recently advised Adidas, Meta, Cisco for the recent Paris 2024 Olympic and Paralympic Games and Aigle or the Ligue Nationale de Football in their elevation plans.