Yorgo TLOUPAS
Yorgo Tloupas, born in 1974, is an art director and logotype expert. He works with luxury brands, the art world, fashion houses, sports clubs, media groups and the automotive industry.
A first-generation snowboarder in Europe, from 1985 on a HawaÏ Surf kit board, to some competitive adventures with Rossignol in the 90s, he redesigned the Rossignol Snowboards logo and the 1996 and 1997 board and accessory ranges. Skateboarder since 1986, active on the Parisian Bastille scene, he created the logo for the Street Machine store in 2001. Yorgo is also one of the skateboarders featured in Raphaël Zarka's book "Riding Modern Art", with a photo of nosebone above the metal fountain on Place St Germain des Près, taken by Alexis Zavialoff and published in Transworld Skateboarding.
Originally from Greece, he was one of the pioneers of surfing on the Aegean coast, and recently collaborated with Surfin Estate in Hossegor on a limited edition shortboard. In 2023, he created the brand identity for Agile Surfboards in Bidart.
Involved with the blackcrows ski brand since its inception, he participates in its expansion as a shareholder and artistic director. The blackcrows 2017/2018 ski range is part of the permanent design collection at the Musée des Arts Décoratifs in Paris.
Author of advertising campaigns for Omega and Loro Piana, among others, he designs visual identities for brands such as Ricard, Martell, Artcurial, Happy Socks and Hôtel de Crillon. As a magazine DA, he has directed GQ France, TheGoodLife, L'Équipe mag, Beaux-Arts, Libération and Les Inrockuptibles. He also launched and was creative director of Vanity Fair France. In 2001, he launched his own magazine in London with the founders of Dazed&Confused: Intersection.
Yorgo teaches logo history and design at Penninghen, IFM, ECAL and SciencesPo
Paris, and lectures around the world. His 2018 TEDx Talk on (re)branding is the only TED Talk tackling the subject of logos. He will be President of the Jury for the Board Culture Exposure 2025 festival in Biarritz. He has been the subject of articles and interviews in magazines and books, including Wallpaper*, Vogue, Apartamento, Slanted, Creative Review, Zeit, Brutus, Le Nouvel Obs, M le Monde...
Yorgo&Co is a multidisciplinary design studio founded in Paris and headed by Yorgo Tloupas. The team, led by co-founder and studio director Emmanuelle Beaudet, supports customers from all horizons with design and communications consultancy services, combining creativity and rigor. Logos, campaigns, digital content, books, signage, magazines and typography: the studio strives to enrich the collective visual landscape and imagine a future that is both more beautiful and more coherent.
