Studies

The board sports market within the global sports market

Free

Author: NPD Group

Description

Estimation of the size and weight of the global sliding market in relation to the sports market and its evolution (compared to the previous year).

Study only available in English

Based on a consumer panel, which geographically covers 2/3 of the worldwide sales of sports and board sports, the NPD Global Sport Estimate provides a snapshot of the board sports industry at a given point in time (in value terms: sales including VAT, out of the cash register) and draws attention to growth opportunities. It is the only tool capable of measuring the different sales flows in the international sportswear industry. This study allows brands to calculate their market share, to validate or define coherent marketing and investment strategies based on market size and trends by geographical areas, sports and product families (footwear, textile or equipment).

This study shows the evolution of the board sports market in relation to the global and European sports market.

 

Board Sports" product scope

Water : surfing, windsurfing, bodyboarding, wakeboarding, kitesurfing, skimboarding

Earth : skateboard

Snow : snowboard

The Footwear category includes an estimate of branded flip-flops.

The study also considers an estimate of 12-34 year olds:

  • For the ski market
  • For the Multi-Sport/Sport Style market. This segment represents textiles, footwear and sports equipment that cannot be tied to a specific sport.

 

The data is available in value only from "sell-out" sales to the final customer.

 

The Sport market, for the year 2014, by value only.

The trend compared to the previous year, internationally and by major regions: Americas, Europe, Africa/Middle East, Asia.

And for each of the following countries: Japan, China, South Korea, Taiwan, Australia, United States, Canada, Brazil, Mexico, Germany, France, United Kingdom, Italy, Spain, Russia, Sweden, Netherlands.

 

Each sport is also segmented into 5 categories:

  • Textile used for sports practice
  • Textile inspired by sport but used for another purpose
  • Shoes used for sports
  • Footwear designed for sport but used for other purposes
  • Equipment

 

Deliverables:

  • An Excel report with all the data by country, by continent and for the world.
  • A Power Point presentation summarizing the key points of the study.
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