European consumer panel

Description

This study analyzes the evolution of the sales of a reference pool of "board sports brands" compared to a reference pool of "general sports brands" generated by 15-35 year olds in 5 major European countries (France, UK, Germany, Italy and Spain). It takes into account all major product families except those not related to board sports.

Study only available in English

The consumer panel measures the market share of board sports brands against a reference pool of "general sports brands" by country, gender and type of clothing or footwear.

Methodology: Study conducted among a representative sample of the population aged 16 and over and residing in one of the 5 largest sports markets in Europe (France, UK, Germany, Italy and Spain).

The objectives of the study are:

• Analyze the evolution of purchases by 15 to 35 year olds in the 5 main European countries.

• Analyze the evolution of the 15 to 35 year old market by country and by gender, with an additional distinction between apparel and footwear.

This analysis aims to provide possible product development directions for board sports products in Europe by highlighting the strengths and weaknesses of each category.

• Analyze the distribution in the 5 major European countries.
  - by channel (including direct distribution, internet, fashion distribution, sports distribution ...)
  - by brand name

This analysis aims to highlight the specific opportunities in retail, in the current context of strong private labels and direct distribution of certain brands.

• Define the purchasing motivations in the 5 major European countries.
  By measuring the turnover spent, this analysis provides a better understanding of the different opportunities that board sports brands may have compared to traditional brands at a moment "T" and compared to previous years. In addition, the study provides insight into which sports or product families can impact this perception over time.

About NPD Group: NPD Group is a global leader in market research. It operates in nearly 20 countries.

Deliverable: A Power Point presentation summarizing the key points of the study (64 pages).