After working for a hardware and sport retailer, David Richard joined the sports department at NPD in 2001, where he took on various successive positions. He started as a marketing consultant, then became a Sport Retail Europe Manager and later a Sport Operations Europe Manager. Today he is the Sport France Director. Through the years, David has worked with a variety of clients including sports brands and retailers in France and in Europe, focusing on different markets and using NPD services, retail and consumer panels. He has therefore built solid knowledge of the sports products market.

He is responsible for relations with NPD Sport clients in France as well as several European accounts.