EUROSIMA SURF SUMMIT

Cyril de Sousa Cardoso is CEO of Polaria, an expert in conversational and generative AI, and president and founder of the Innovation Commando movement. Polaria aims to transform AI technologies into concrete solutions for organizations, placing people at the heart of these transformations. The company supports a variety of entities, from large corporations to local authorities, in knowledge management, process improvement and optimizing organizational efficiency using advanced AI tools.

He is also an essayist and lecturer on creativity, innovation and new technologies.

A teacher at various schools and universities, he is also the co-author of the books L'art de l'innovation (éditions Eyrolles, 2017), Innover comme Elon Musk (éditions Odile Jacob, 2019), 121 outils pour développer le collaboratif (éditions Eyrolles, 2019), Data Power - Comprenez et exploitez la valeur de la donnée (éditions Eyrolles, 2020), Manager Sapiens (De Boeck Supérieur, 2021), Elon Musk - Les secrets d'une réussite insolente (Mardaga, 2022) and Le Guide l'IA générative (De Boeck Supérieur, 2023).

Anne-Sophie Sayeux is a teacher-researcher in anthropology at the Institut des Sciences du Sport Santé de Paris (I3SP - Université Paris Cité) and the UCA (Université Clermont Auvergne).

A social and cultural anthropologist, Anne-Sophie Sayeux is involved in research into the body, sensations and nature. Beginning her studies of surfing in the Basque Country in the late 1990s, she laid the foundations for what might constitute a surfing identity and culture. In recent years, her work has focused on handi-surfing (with the Association Nationale Handi Surf), with a view to questioning notions of well-being experienced through the body, and more broadly of overall health, particularly in eco-therapies, and blue spaces more specifically. 

She coordinates the CORTO program - Corps et Thérapeutiques Océaniques - in partnership with AP-HP Hôpital Marin d'Hendaye(This work has received support under the program " Investissement d'Avenir " launched by the French Government and implemented by ANR, with the reference " ANR-18-IdEx-0001 " as part of its program " Emergence). 

Between 2003 and 2006, she worked in the corporate world as part of her thesis under a CIFFRE agreement with Décathlon International at Water Sport Hendaye - Tribord Glisse (Olaian). 

Inscribed in an anthropology of the near, her various past, present and future fields, such as surfing, street arts, electronic music and disability, enable her to explore the different ways in which we feel the world, and the many ways in which we cobble together identities that lead to a certain well-being. 

Expertise: Surf - identity - culture - gender - meaning - body - disability - nature - well-being - blue therapy - ecotherapy.  

Graduating fromParis-Dauphine University in 1984 and holding an MBA fromHEC, then the Institut Supérieur des Affaires (class of 1986), he became editor of Création magazine (Groupe Stratégies). In 1987, he founded Directing, a direct marketing consultancy, with Xavier Romatet.

In 1993, he sold his company to the DDB Group to merge with its direct marketing subsidiary Rapp Collins. President of Rapp Collins France and then Rapp Collins Europe, he became Managing Director of DDB France in 2000. In March 2003, he left DDB to become CEO of L'Équipe Group(L'Équipe, L'Équipe TV, lequipe.fr, France Football, Vélo Magazine, etc.).

Parallel to his professional career, he took over the presidency of Stade de Reims in 1996. During his tenure, the club was promoted from CFA2(1997-98 season) to Ligue 2 (2002). Christophe Chenut was forced to step down as club president in May 2004 for reasons of incompatibility with his new professional duties at L'Équipe.

Christophe Chenut became General Manager of the Lacoste luxury goods group on April 1, 2008. In January 2013, he left Lacoste when the company was sold following the Lacoste family's internal conflict.

In March 2013, he joined Nicolas Beytout's project to launch a new daily digital and print media outlet, to be released in May 2013: L'Opinion, which he launched and managed for two and a half years.

From early 2016 and after a brief stint with the Fast Retailing group(Uniqlo, Comptoir des Cotonniers, Princesse tam tam) and as head ofElite World, he focuses on his consulting, entrepreneurial and investment activities through his company Christophe Chenut Conseil SAS.

In this context, he has invested in a number of companies, including the purchase of the " Ines de La Fressange " brand alongside Fabrice Boé, in LAPSA (Petfood) and Socceroof (5-a-side soccer in the US). He is also Chairman of the Supervisory Board ofHopscotch Groupe and a member of the Board of Directors of Groupe SMCP (Sandro, Maje, Claudie Pierlot).

As far as his soccer mandates are concerned, he was a director of Paris Saint-Germain Football Club from 2009 to 2011. He stepped down from this position when the Club was acquired by Qatar. He then became a shareholder and director ofEvian-Thonon-Gaillard FC until early 2015, when he sold his shares along with some thirty other minority shareholders. From 2017 to 2020 he was a director of Stade Rennais Football Club, and since January 2021 of LOSC Lille.

In 2018 he is the author of the book "Ingérables" (How to manage your talents in business) and since March 2020 President of Dauphine Alumni, the alumni association of Dauphine University.

A graduate of ESSEC and Kedge Business School, Pétronille Ricard has devoted most of her career to international purchasing in the fashion industry. She also trained in sustainable development at the École Centrale de Paris and launched an eco-responsible marketplace. Pétronille Ricard also played a key role in developing and implementing the Etam Group's CSR strategy. Drawing on her diverse experience, she is now CSR Director at Celio & Camaieu.

A triathlete, trail runner and padel player, Ludo combines a deep passion for sport and the outdoors with solid experience of marketing strategies and brand activations.

He began his career at Heineken in 1998, joining the marketing team and creating the sponsorship, entertainment & sport marketing department for Heineken France. There he managed partnerships with the Heineken Cup, music, cinema and the UEFA Champions League, before being appointed Marketing Director of the 2007 Rugby World Cup for Heineken Global in 2006.

In 2008, he joined Coca-Cola as Director of Consumer Passions, in charge of sports marketing, entertainment marketing and experience programs.

He has had the opportunity to lead, negotiate and manage rights and brand activations with the French soccer and tennis teams, PSG, the Tour de France, the FIFA World Cup and music festivals.

In 2015, he became Global Brand Lead for UEFA Euro 2016, directing strategy and activation for the Coca-Cola, Light, Zero, Fanta, Sprite and Powerade brands worldwide.

In September 2016, Ludo joined the Nike teams. He joined the Swoosh as Football Marketing Director for Northern Europe, managing strategic, operational, rights and activations plans for PSG, FFF, Mbappe, Neymar, and leading for Nike Global the incredible 2018 World Cup celebration plan for the blues with Beyoncé, JayZ and the illumination of the Arc de Triomphe.

In 2021, Ludo was appointed Influence and Catalyst Marketing Director for Northern Europe, leading the collaboration between the swoosh and all key facets of culture, including fashion (Jacquemus, Vuitton, Dior) or music.

After 25+ years at the helm of international brands, he decided to set up his own studio to guide international brands in their approaches to culture, collaborations, sponsorship, partnerships and international events. He recently advised Adidas, Meta, Cisco for the recent Paris 2024 Olympic and Paralympic Games and Aigle or the Ligue Nationale de Football in their elevation plans.

Passionate about Marketing and Communications since her earliest studies, Laura Grenon joined Oxbow in 2016, after starting her career in communications agencies and at Veepee. On her return from a 2-year stay in Australia, Laura settled in Bordeaux and joined Oxbow, to take charge of the brand's communications as well as photo shoots. This 4+ year experience has enabled her to travel extensively and, above all, to gain a deeper understanding of the brand and its operations.

When the company was acquired in 2020, Laura moved into the position of Marketing Director, developing the new marketing strategy and implementing the brand's repositioning. Repositioning towards sports action, CSR issues, reorienting products and communication towards women, developing the brand's export business, extending physical retailing... the projects are numerous and exciting. 

OXBOW

"Oxbow is a French action sports brand. Surf, wind, kite, snowboard and ski have been running through our veins since 1985, which is why we develop products for anyone who loves being in the mountains or in the water, summer or winter. Our playgrounds are as big as they are fragile, and we do everything we can to protect them and keep the fun going! We love riding so much that we've chosen to organize our lives around it, so that we can enjoy every good session with family and/or friends. With us, the oxbow people, who represent the brand and whose passions and values we share. Adventure, fun and respect are the priority and the DNA of our products and the projects initiated by Oxbow. Our goal is to enable enthusiasts to ride in the best possible conditions, wherever and whenever they want. Oxbow will always support the European progressive outdoor scene to fuel this energy born 35 years ago!"

After beginning his career as a top-level basketball athlete and training in marketing and communications, Bertrand BARRÉ founded his first product design agency in 1986 at the age of 22 (winner of the Jacques Douce association). Today, Bertrand BARRÉ is one of France's leaders in his field, and works all over the world.

Several activities have since been added to GROUPE ZEBRA's offering, dedicated to offer and brand performance through innovation and design. Boosted by its expertise in the various disciplines involved in building the offer: (strategic marketing, branding, product design, packaging, usage studies, AI x digital, retail design) and with some fifty employees and an international network of experts.

In 28 years, the Group has worked with over 1,000 customers and helped develop more than 8,000 products and services sold worldwide.

From Signal suction-cup toothbrushes, to Rafa NADAL's tennis racket, to the creation of ASF 4.0, the world's most modern sports shoe manufacturing plant... His innovations are in every one of us.

Just innovate, not just innovate!

In 2001, he theorized his creative experiences in a first book, VISION OBLIQUE (Editions LPM), dedicated to the creative approach to design. In 2009, he published a Que sais-je? on innovative packaging (Éditions PUF).

In early 2024, he published a new book on innovative offer and brand management through the Oblique Vision process: ALL YOU NEED IS L.O.V.E ( Livethe Oblique Vision Experience), based on his 30 years of innovation practice.

I've been in private practice for 10 years, helping executives and managers manage their emotions. Repeated burn outs, relationship problems, lack of self-confidence, difficulties in public speaking, stress... emotions are omnipresent in the working world. I've been helping professionals develop their emotional intelligence for many years.

Working with a psychologist is a difficult process, requiring courage and time. Added to this is the difficulty of finding a therapist who will make you feel comfortable enough to talk without taboos. Many studies show that the effectiveness of therapy lies mainly in the therapeutic relationship, so it seems obvious and important to me to be able to introduce you to who I am.

I'm in favor of an integrative approach, which means that I don't want to limit myself to a single tool that I can apply to each of my patients, but to have a toolbox that I can fill as I train, discover and read. All this is in perpetual motion and cannot be frozen.

Christophe Guibert is professor of sociology at the University of Angers (INNTO ESTHUA - Institut National de Tourisme | Université d'Angers) and a member of the ESO laboratory (UMR CNRS 6590), where he is deputy unit director. Since the early 2000s, he has been examining surfing as a "total social fact" to analyze public policy, employment, social uses and gender, in a variety of international contexts and socio-cultural configurations. He has carried out research in France, Morocco, China, Spain and elsewhere.
He has published numerous scientific articles on these research topics, followed by books (L'univers du surf et stratégies politiques en Aquitaine, L'Harmattan, 2006; Emplois sportifs et saisonnalités. L'économie des activités nautiques : enjeux de cohésion sociale, L'Harmattan, 2011; Les " sports de nature ". Une catégorie de l'action politique en question, Edition du Croquant, 2017; Les mondes du surf. Transformations historiques, trajectoires sociales, bifurcations technologiques, (ed.) MSHA, 2020.).
He is currently leading a research program on the mechanisms of coastal residentialization in relation to sports leisure. Lastly, he coordinates a delocalized campus of the University of Angers in Les Sables d'Olonne in the Vendée region, offering Bachelor's and Master's courses in coastal tourism. The "Surf and Cultures" meetings have been held there every winter for several years.

After a career in financial auditing at PwC and sales management positions in 3 startups, Amaury became interested in the field of impact and CSR. He started out as an independent consultant, then faced with the problems of collecting ESG data for his clients, he decided to co-found Kiosk with Léa CAEN to help companies achieve CSRD compliance. Kiosk is a complete, 100% CSRD solution, from data collection to audit facilitation and automatic report production.

A consultant since 2014, my aim is to provide creative solutions in fashion: style and production. I can accompany the stages of DA, concept & trends, sourcing then prototyping and putting you in touch with production sites, (lingerie, swimwear, knitwear and sportswear, women's or men's) in Europe, Oceania and Southeast Asia. I only work on projects that respect the principles of sustainable development. From September 2024, I will be responsible for CSR projects at EUROsima, the European federation of the surf and water sports industry. 

I have a particular attraction for research work, from a style & sociological point of view, I develop trend presentations, market intelligence and brand DNA analysis (stylistic, fashion) and the resulting design and sourcing proposals. Pooling these skills, I create editorial content in the form of Masterclasses, articles and conferences for the press, trade shows and schools.

Expatriation offered me the unique experience of adapting to new cultures and situations. It enabled me to become more intuitive, dynamic, cooperative and thus to evolve towards a service profile and "cultural linker". Finally, in 2022 I become Bleaders of Bcorp™ because their tools offer a systemic, synthetic and operational vision that appeals to everyone. And in 2023, I'm invited to be an observer on a UN | UNEP "Beyond 2020" project working on improving circularity and the impacts of chemicals on the textile, health and agri-food sectors.

At Entada we work:

•  Design + Sustainable Sourcing + Eco Conception (sourcing strategy and actions) 
•  Accompanying Bcorp since I am Bleader of the Bcorp™ label.
•  Facilitation of circular economy fresco animation
•  Contents Editorial: conferences, masterclasses, fashion school teaching (ESMOD, OSV, SALON DE LA LINGERIE INTERFILIÈRE, Eurosima , Première Vision, Ispo)
•  Content for B to C or B to B print media: The good goods, Le journal du luxe (Sustainable special edition), ISPO, Interfilière Paris.

"I believe in a world where companies have a positive impact on our planet, its biodiversity and humanity. Today, it's still a vision, but I'm a game changer, specializing in sustainable fashion, and my daily mission is to accelerate the ecological transition of companies. Step by step, word by word and action by action, together we design change."

Our society is changing, our needs are no longer the same, but we still only have one planet to live on... it's urgent to improve the way we consume. I believe in a world where companies have a positive impact on our planet, its biodiversity and humanity. COS361 is realizing this vision a little more every day, by collaborating with the entire Mode ecosystem.

COSE361 is a responsible fashion gas pedal whose mission is to speed up the emergence of fashion that serves humanity's ecological and social capital. Because responsible fashion is a high-level sport:

• We take part at European and French level in the co-construction of fair and engaging rules of the game to face the challenges of our industry.
• We advise companies on how to build their CSR strategies so that they can play the best possible game on the market.
• We train and coach our customers' employees and partners to prepare them for the transition.
• We manage our customers' projects on a day-to-day basis in an operational and concrete manner, thanks to our experience in the field.

Let's move the fashion lines together!

Frédéric Tain is a journalist, lecturer and entrepreneur. He is interested in consumer trends and their impact on non-food retailing. He runs sport-guide.com and its magazine dedicated to the business sector. This independent cross-channel medium, a point of reference for retailers and buyers, examines the good and not-so-good practices of companies and looks ahead to future developments in the sector. Every day, a European team of seasoned journalists interviews leading retailers, challengers and project developers. Data on retailers and brands is at the heart of their analyses. Their credo is "useful value" information.

At the same time, Frédéric Tain is the founder of the International Sports Tourism Congressa benchmark event that brings together tourism and sports professionals every year. The congress provides a platform for analyzing emerging trends, such as responsible tourism and new forms of consumer engagement, while facilitating international collaborations to enhance the economic and media impact of sports and tourism activities.

Jean-Sébastien Estienne has been working in the surfing and marketing sector for over 20 years. A former professional surfer, he was French and European junior champion, which enabled him to develop a solid understanding of the industry. For over 12 years, he has worked at Rip Curl, where he is Marketing Manager for Europe. He has managed a variety of projects, from strategic partnerships to event organization and the development of global marketing campaigns.

RIP CURL

"The Ultimate Surfing Company. Rip Curl is first and foremost a company that lives for Search. The products we design, the events we organize, the athletes we support and the people we touch around the world are all part of the Rip Curl Search movement. Search is the driving force behind our evolution and our vision. When you set out in search of unexplored reefs, uncharted trails or untapped ramps, you need the best equipment. Wherever you go, we'll be at your side. Rip Curl intends to continue building on the values that have made the brand the market leader in surfing. We also plan to invest in the future to reach new heights in board sports. We know what we're doing, and that's not about to change."

Nicolas Dazet is passionate about our Action Sports, with over 20 years' experience in media and events. Formerly Global Marketing Director at Quiksilver, he is now General Manager France and Head of Communications for Ocean52, a B-Corp certified beverage company dedicated to protecting the oceans. Nicolas is also the founder of DAZ-HUB, a company specializing in event consulting and production. He is currently leading the development of the Line Up Festival, a multi-disciplinary event celebrating the culture of surfing and board sports, scheduled for 2025 in Hossegor, Seignosse and Capbreton.

Dave Mailman was born in California. He grew up surfing, skateboarding and snowboarding. He studied French at the University of California Los Angeles and the University of Bordeaux, then moved to France in 1994. Since then, he has been editor of Onboard European Snowboard Magazine, Marketing Director at Quiksilver Europe, President of the Association of Surfing Professionals (ASP) Europe, writer and presenter of the EpicTV Surf Report, and keynote speaker at the Freeride World Tour and a host of other international surf, skate and snowboard events. He currently works in audio-visual post-production, writing scripts and voice-overs for TV broadcasts of the Freeride World Tour and the FIM EnduroGP World Championship.

Jean-Louis Rodrigues has extensive experience in the sale of sporting goods and action sports. Of Portuguese origin, he moved to France at the age of 11. The son of a shopkeeper from Biarritz, he began his career at Go Sport as head of the purchasing department, before joining the Reebok brand as key account manager for France. After these two experiences in the Paris region, he returned to the South-West of France to take up the position of Sales and then Retail Manager at Quiksilver Europe. 

In 2001, Jean-Louis became General Manager of the O'Neill brand for Southern Europe, a position he held for 7 years. He then joined Billabong, where he held the position of Retail Director, then Sales Director, before taking over as General Manager of the GSM Europe Group in 2013 (Billabong, Element, RVCA, Von Zipper, Xcel).

In March 2017, the American investment fund Oaktree Capital Management LP, which already owned the Quiksilver, Roxy and DC boardsports brands through the Boardriders group, acquired the Billabong group. The merger created a global giant in the Action Sports and Lifestyle industry. Jean-Louis Rodrigues becomes Managing Director Wholesale Europe Middle East of Boardriders, a position he will hold until April 2020.

Elected Chairman of EUROSIMA in 2019, Jean-Louis is now fully committed to his role with the European Action Sports industry association.