EUROSIMA SURF SUMMIT

Born in Réunion on April 27, 1988, Jérémy Florès discovered surfing at an early age on his island and then through his travels. At 18, he joined the Championship Tour (CT) and became the most successful French surfer of his generation, with two victories at the Pipeline Masters (2010, 2017), Billabong Pro Tahiti (2015), and Quiksilver Pro France (2019). He was also ISA World Champion in 2009 and won team gold in 2017 and 2021.

At the 2021 Tokyo Olympics, he finished ninth in the first Olympic surfing competition, before announcing his retirement from the sport that same year.

In 2023, he publicly committed to raising awareness about athletes' mental health by appearing in the documentary Strong, aussi forts que fragiles (Prime Video). Having undergone surgery for a brain tumor in 2022, he shared his struggle and the subsequent recovery process.

Jérémy then made a successful transition to coaching. At Paris 2024 (Teahupo’o), as head coach of the French team, he guided Kauli Vaast to Olympic gold and Johanne Defay to bronze. In 2025, he once again led Les Bleus at the World Surfing Games (El Salvador), where France secured new podium finishes in both individual and team events, confirming his technical and human leadership.

His story takes on a personal dimension in Dos au Mur (Canal+ Docs, 2025), a documentary that traces his childhood, career, illness, and transition to a new career. A model of resilience and mentorship, Jérémy Florès embodies the transition from exceptional champion to leading coach for the next generation.

Morgan Bouvant is a key figure in skate culture and urban creative scenes. A skateboarding enthusiast since the late 1970s, he has been involved in every generation of the sport, from Paris's Trocadéro to legendary skateparks, eventually becoming the owner of the legendary Street Machine skate shop in Paris. His journey at the heart of the community has enabled him to build an international network and develop unique expertise in connecting brands, cultures, and audiences.

Founder of ICON Entertainment in 2002, he creates experiences that blur the boundaries between sport, music, art, and lifestyle. With his agency, he has collaborated with brands such as Hermès, Converse, Quiksilver, Red Bull, YSL, and Lacoste, devising landmark events, exhibitions, and activations. He is notably responsible for Public Domaine at the Gaîté Lyrique and Skateboard Culture (2024), a veritable "bible" of skateboarding co-written with Sébastien Carayol, which explores the impact of skateboarding on art, fashion, music, and design.

Music also plays a central role in his world: as a concert organizer, film programmer, and partner to numerous alternative venues, he constantly connects the energy of skateboarding with that of sound and counterculture. Now Head of Culture at Pavillon Noir, he continues to develop projects where skateboarding, art, and music come together to inspire a new generation.

Morgan Bouvant embodies a boundless creative vision, where skateboarding and music culture serve as a driving force for innovation, storytelling, and experience.

Yorgo Tloupas, born in 1974, is an art director and logotype expert. He works with luxury brands, the art world, fashion houses, sports clubs, media groups and the automotive industry.

A first-generation snowboarder in Europe, from 1985 on a HawaÏ Surf kit board, to some competitive adventures with Rossignol in the 90s, he redesigned the Rossignol Snowboards logo and the 1996 and 1997 board and accessory ranges. Skateboarder since 1986, active on the Parisian Bastille scene, he created the logo for the Street Machine store in 2001. Yorgo is also one of the skateboarders featured in Raphaël Zarka's book "Riding Modern Art", with a photo of nosebone above the metal fountain on Place St Germain des Près, taken by Alexis Zavialoff and published in Transworld Skateboarding.

Originally from Greece, he was one of the pioneers of surfing on the Aegean coast, and recently collaborated with Surfin Estate in Hossegor on a limited edition shortboard. In 2023, he created the brand identity for Agile Surfboards in Bidart.

Involved with the blackcrows ski brand since its inception, he participates in its expansion as a shareholder and artistic director. The blackcrows 2017/2018 ski range is part of the permanent design collection at the Musée des Arts Décoratifs in Paris.

Author of advertising campaigns for Omega and Loro Piana, among others, he designs visual identities for brands such as Ricard, Martell, Artcurial, Happy Socks and Hôtel de Crillon. As a magazine DA, he has directed GQ France, TheGoodLife, L'Équipe mag, Beaux-Arts, Libération and Les Inrockuptibles. He also launched and was creative director of Vanity Fair France. In 2001, he launched his own magazine in London with the founders of Dazed&Confused: Intersection.

Yorgo teaches logo history and design at Penninghen, IFM, ECAL and SciencesPo
Paris, and lectures around the world. His 2018 TEDx Talk on (re)branding is the only TED Talk tackling the subject of logos. He will be President of the Jury for the Board Culture Exposure 2025 festival in Biarritz. He has been the subject of articles and interviews in magazines and books, including Wallpaper*, Vogue, Apartamento, Slanted, Creative Review, Zeit, Brutus, Le Nouvel Obs, M le Monde...

Yorgo&Co is a multidisciplinary design studio founded in Paris and headed by Yorgo Tloupas. The team, led by co-founder and studio director Emmanuelle Beaudet, supports customers from all horizons with design and communications consultancy services, combining creativity and rigor. Logos, campaigns, digital content, books, signage, magazines and typography: the studio strives to enrich the collective visual landscape and imagine a future that is both more beautiful and more coherent.

Émilie Le Gall has been Head of CSR and Sustainable Development at ARPP (Autorité de Régulation Professionnelle de la Publicité) since 2021.

ARPP is an independent body that draws up, applies and monitors ethical rules in advertising. Its main mission is to guarantee fair, truthful, healthy and responsible advertising, in the interests of industry professionals, consumers and the general public. ARPP plays a key role between consumer protection and creative advertising freedom. It is involved in three key bodies: the Conseil de l'éthique publicitaire (reflection), the Conseil paritaire de la publicité (consultation) and the Jury de déontologie publicitaire (complaints control).

After 12 years as a lawyer specializing in responsible communications at ARPP, Emilie trained in CSR and sustainable development management at the École des Mines Paris to support her organization's ecological and societal transition.

She steers ARPP's CSR approach, coordinates carbon audits, drives employee awareness and handles extra-financial reporting, in line with internal strategies and regulations. She is also a member of the Collège des Directeurs Développement Durable (C3D), and is involved in sustainable development actions at events such as the 1st Sport and Biodiversity Meeting at the CNSOF in 2025.

Grégory Pouy is a cultural analyst, entrepreneur, author, and podcaster. Known for his insights on leadership, society, and entrepreneurship, he is the founder of the successful podcast "Vlan!" He examines major societal changes and helps his listeners better navigate a constantly evolving world. After advising major companies (Danone, L'Oréal, LVMH) and teaching at Dauphine and HEC, he regularly publishes opinion pieces on conscious leadership in leading media outlets such as Les Échos and Harvard Business Review France. Author of the book "Insoutenable Paradis" (Unsustainable Paradise), he advocates a holistic and human vision of individual and collective transformation.

With these podcasts having racked up more than 15 million downloads, Grégory has already given more than 1,000 talks, including a TED X talk: "The toxic reality of the pursuit of well-being."

“I help leaders make better decisions by giving them the keys to turn uncertainty into concrete opportunities. I bring clarity to complexity.”

Vlan! is a leading weekly podcast created by Grégory Pouy in 2017. It deals with the evolution of societal movements and helps its listeners gain peace of mind in this era of multiple crises. It welcomes experts from all walks of life (Joel de Rosnay, Boris Cyrulnik, Julien Bobroff, Samah Karaki, Albert Moukeiber, Vincent Doumeizel), taking an open approach and breaking down barriers between the topics discussed. Vlan aims to offer holistic responses to contemporary challenges.

Ping is a video podcast launched in 2022. It is a space dedicated to conscious leadership. Gregory welcomes inspiring CEOs and leading experts to discuss leadership with a focus on "care" in its four dimensions: physical, mental, social, and environmental. The goal is to help tomorrow's leaders meet today's challenges by adopting a more human and sustainable approach to leadership. Available on all platforms, this podcast is a true source of inspiration that promotes innovative and responsible leadership models in the face of today's challenges.

Pauline Ado is a French professional surfer and an iconic figure in the world of surfing. She started surfing at the age of eight and quickly rose through the ranks to join the World Championship Tour, where she competed for five seasons among the international elite. Her track record reflects her exceptional career: ISA World Champion in 2017, runner-up in 2022, seven-time WSL European Champion, three-time French Champion, and representative of France at the Tokyo 2020 Olympic Games.
Originally from Anglet, Pauline now has two ambitions: to return to the WCT and to represent France at the Olympic Games. But beyond her performances, she is also a committed athlete. As an ambassador for the Surfrider Foundation, she actively campaigns for the protection of the ocean. She also supports the Handi Surf association, which works to make surfing accessible to people with disabilities. Through her career and her commitments, Pauline exemplifies a new generation of responsible and inspiring female athletes.

Passionate about typography and artisanal printing, Benoit Berger is the founder and creative director of Bureau Berger, an independent studio at the crossroads of contemporary design and traditional craftsmanship. His approach aims to design visual identities and printed objects that are both timeless and innovative.

In 2009, while still a student, he founded his first creative studio before becoming artistic director of the Parisian brand Tealer (2011–2013), which he helped to expand internationally. Between 2013 and 2019, represented by Costume 3 Pièces, he collaborated with major brands, from McDonald's to Dom Pérignon, Rémy Martin, and Lalique.

In 2017, he acquired two traditional printing companies, a decisive turning point that allowed him to give shape to his passion for letters and, at the same time, found his creative studio, Bureau Berger. Since then, the studio has redesigned the Chêne publishing house (Hachette) and directed the artistic creation of more than 60 coffee table books, while also working with prestigious brands such as Tiffany, Saint Laurent, and Moët & Chandon on their identities.

In 2023, Benoit Berger embarked on a major personal project: writing a reference book on the global history of skateboarding. With the help of Morgan Bouvant and Sébastien Carayol, Skateboard Culture was published in November 2024 and presented at an exhibition, where it was a huge success in France. Currently being translated into a dozen languages, the book will be released internationally in late 2025 (United States, United Kingdom, Italy, Spain).

His work has been recognized with numerous international awards (ADC, TDC, D&AD, etc.), and Bureau Berger is now considered a benchmark in the world of visual identity and high-end publishing.

Fredrik Ekström is an expert in brand strategy and public relations and the founderof Above The Clouds —a consulting firm that helps progressive outdoor, sports, and lifestyle brands win the consumer game.

With over 20 years of experience in consumer research, brand strategy, public relations, and marketing, Fredrik works at the intersection of insights and activation—transforming research, cultural trends, and market intelligence into brand strategies and PR activations that create tangible impact.

He heads up The Future Series, an insights platform combining large-scale consumer research, forward-thinking and creative thinking. His flagship reports— The NXT Sustainable Consumer and The NXT Outdoor Consumer —based on surveys of more than 3,800 respondents in the Nordic countries and Germany, have become essential strategic tools for global brands facing changing expectations in terms of sustainability, lifestyle, and outdoor culture.

Fredrik's mission is simple: to transform complexity into clarity and ensure that strategies don't remain stuck on slides, but strengthen the brand, the business, and communication.

Justine Birot is a committed professional in the field of sport and sustainable development. She has worked for several years in the sports events sector, in particular managing running-related projects.

She is currently Director of L'Institut du Sport Durable, a public interest association and social economy (SSE) company. ISD's mission is to support, train and equip players in the sporting world (clubs, federations, local authorities, institutions) to integrate the ecological transition into sport.

As a member of The Shift Project, a think-tank dedicated to decarbonizing the economy and studying the issues and solutions involved, Justine is also co-pilot of the "Decarbonizing Sport" report. Passionate about raising awareness of environmental issues, she works to integrate sustainable ecological practices into the world of sport, while continuing to train to reinforce her actions.

Olivier Desbiey has been Head of Foresight at AXA since 2020, where he guides the identification of emerging trends and weak signals in order to anticipate and innovate for the Group. He also participates in the World Economic Forum's Global Foresight Network and is involved with the France 2030 Digital College. He is particularly interested in environmental, socio-economic and health issues from a forward-looking perspective.

"As a professional futurist, I approach uncertainty with optimism, "surfing" on a liquid and constantly evolving life. With over 20 years' experience in data- and technology-intensive roles, I remain passionate about the unpredictability of exploring the future. My career path has enabled me to conduct studies and contribute to the definition of digital transformation strategies in public, private and even administrative contexts."

The AXA Group's Foresight team is responsible for proactively identifying emerging trends and signals likely to shape the company's future. It conducts forward-looking analyses on a variety of themes, such as social and economic transformation, climate change, technological advances and the future of healthcare, always with an eye to sustainability. By collaborating with internal and external experts, the department enriches its analyses and helps prepare AXA for the challenges of the future.

Ecologically committed, Ainhoa militates for the preservation of the oceans and is sensitive to the environmental impact of surfing, notably by limiting her travels. As an ambassador for environmental organizations such as Pure Ocean, she promotes surfing that is more respectful of nature, and takes part in events such as TedX Biarritz. She is also a member of the Athletes for Science initiative, which aims to support science in the service of the ocean, climate and biodiversity by connecting athletes and scientists for society.

"As an athlete, I want to perform in harmony with nature."

Director of Economic Studies at CDES Limoges since 2010, Christophe Lepetit is a recognized specialist in the economics of professional sport and the impact of major sporting events. He has coordinated numerous studies on major clubs and competitions (Euro 2016, Ryder Cup 2018, Paris 2024, TOP 14...), and regularly supports local authorities, federations and European institutions in their territorial development through sport projects.

Since 2021, he has also been director of the UEFA Master for International Players program, which prepares former professional players for careers in soccer management and administration. A teacher, lecturer and author of leading publications (notably in JuriSPORT), he is a regular contributor to the national and international media. His dual academic and operational expertise makes him an invaluable voice when it comes to analyzing the economic, social and political stakes of sport, and enlightening decision-makers on the legacy and prospects of major sporting events.

Jean Louis Rodrigues has extensive experience in the sale of sporting goods and action sports. Of Portuguese origin, he moved to France at the age of 11. The son of a shopkeeper from Biarritz, he began his career at Go Sport as head of the purchasing department, before joining the Reebok brand as key account manager for France. After these two experiences in the Paris region, he returned to the South-West of France to take up the position of Sales and then Retail Manager at Quiksilver Europe. 

In 2001, Jean-Louis became General Manager of the O'Neill brand for Southern Europe, a position he held for 7 years. He then joined Billabong, where he held the position of Retail Director, then Sales Director, before taking over as General Manager of the GSM Europe Group in 2013 (Billabong, Element, RVCA, Von Zipper, Xcel).

In March 2017, the American investment fund Oaktree Capital Management LP, which already owned the Quiksilver, Roxy and DC boardsports brands through the Boardriders group, acquired the Billabong group. The merger created a global giant in the Action Sports and Lifestyle industry. Jean-Louis Rodrigues becomes Managing Director Wholesale Europe Middle East of Boardriders, a position he will hold until April 2020.

Elected Chairman of EUROSIMA in 2019, Jean-Louis is now fully committed to his role with the European Action Sports industry association.

Frédéric Tain is a journalist, lecturer and entrepreneur. He is passionate about consumer trends and their impact on non-food retailing. He runs sport-guide.comdedicated to daily market analysis.

This independent medium, which he founded 25 years ago, is recognized by retail professionals from single outlet owners/operators to international chain managers, and critically examines the sales & marketing strategies and financial results of companies in the sector.

Every day, a European team of experienced journalists interviews the leaders of the world's biggest brands, emerging players and project developers. Their analyses are based on brand and company data, and are always guided by the need for high value-added information.

At the same time, Frédéric Tain is the founder of the International Sports Tourism Congressa unique event in France that brings together sports and tourism professionals every year. The congress is based on feedback from players in the field, elected representatives, local authority managers, accommodation providers, restaurateurs, sports equipment vendors and rental companies, and event organizers.

It provides a forum for reflection on emerging trends and fosters synergies to amplify the economic and media impact of sports and tourism activities.

Dave Mailman was born in California. He grew up surfing, skateboarding and snowboarding. He studied French at the University of California Los Angeles and the University of Bordeaux, then moved to France in 1994. Since then, he has been editor of Onboard European Snowboard Magazine, Marketing Director at Quiksilver Europe, President of the Association of Surfing Professionals (ASP) Europe, writer and presenter of the EpicTV Surf Report, and keynote speaker at the Freeride World Tour and a host of other international surf, skate and snowboard events. He currently works in audio-visual post-production, writing scripts and voice-overs for TV broadcasts of the Freeride World Tour and the FIM EnduroGP World Championship.

As an HEC Executive Coach, sophrologist, and tech entrepreneur, I help executives and individuals achieve lasting balance between mind, heart, and body. As the founder of Ipesland, a pioneering virtual reality stress management start-up, I have developed unique expertise in mental health and burnout prevention. Passionate about innovation that serves people, I integrate neuroscience, cognitive-behavioral techniques, and mindfulness practices into my coaching. Based in Biarritz, I divide my time between corporate assignments and individual coaching, which inspire me to pursue a single goal: combining well-being and sustainable performance to promote profound transformation.

"I help leaders and entrepreneurs unlock their full potential by cultivating balance and clarity."

Based in Biarritz, she divides her time between individual coaching and corporate assignments. She also designs specific workshops and programs, such as Renaissance+, designed to support women in transition. Convinced that well-being and sustainable performance are inseparable, Laurence advocates for a profound transformation of organizations and individuals.

Co-owner and CEO of Oxbow, Jean-Christophe Chetail oversees the strategy and development of the iconic French surfwear brand. With solid experience in retail and management, he is guiding Oxbow's transformation in the face of the current challenges in the action sports market.

Vincent Lartizien is an entrepreneur and former elite athlete, known for his unusual career path. At the age of 18, he left for Hawaii, where he made a name for himself in the demanding world of professional surfing and windsurfing, notably on the legendary waves of Peahi (Jaws) and Belharra. Beyond his sporting career, he developed an interest in alternative medicine and trained in Essene energy therapy.
Upon his return to France, he founded the Montessori school in Hossegor and a Bikram yoga studio, then launched Les Chanvres de l'Atlantique, a company that promotes the health and wellness benefits of hemp. Vincent embodies a unique vision: connecting sports, nature, and sustainable innovation to contribute to a more balanced society.

Julie Sonier is Director of Human Resources at Volcom Europe – Liberated Brands, an iconic surf, skate, and snowboard brand founded in 1991. She joined the company in 2006 and has since supported its international growth, overseeing recruitment, training, and talent development.

A lawyer by training, specializing in labor law and HR management, Julie places people at the heart of her responsibilities. She ensures the health, well-being, and inclusion of teams, while aligning HR practices with Volcom's unique culture: a creative, free, and performance-oriented mindset.

Through its missions, it embodies the ability of brands to combine business requirements, social commitment, and quality of life at work, in an industry where creativity and passion for riding define both the products and the corporate culture.

Jean-Charles Marchionni has been a recognized player in the B2B sports industry for over three decades. As director of StepUp Marketing, he designs and implements marketing and event strategies to boost the visibility and growth of companies in the sector. Since 2011, he has also been the official representative ofthe ISPO Information Center France, the go-to contact for brands, distributors, and institutional players wishing to access the world's largest sports trade shows: ISPO Munich, OutDoor by ISPO, ISPO Beijing, and ISPO Shanghai.

His career includes international responsibilities at Rossignol, where he led the Rossignol Demo Tour across Europe. Multilingual and passionate about innovation, he devotes his expertise to building bridges between the French market and international opportunities, supporting the transformation of a constantly evolving sector.

Nicolas Dazet is passionate about our Action Sports, with over 20 years' experience in media and events. Formerly Global Marketing Director at Quiksilver, he is now General Manager France and Head of Communications for Ocean52, a B-Corp certified beverage company dedicated to protecting the oceans. Nicolas is also the founder of DAZ-HUB, a company specializing in event consulting and production. He is currently leading the development of the Line Up Festival, a multi-disciplinary event celebrating the culture of surfing and board sports, scheduled for 2025 in Hossegor, Seignosse and Capbreton.

Born in Béziers and a renowned former professional surfer in the 1990s, Laurent Pujol has established himself as one of the world's leading specialists in aquatic imagery. Revolutionizing surf photography and videography with his immersive shots from inside the tube, he has worked with the best surfers and produced images that have become iconic. Director of photography for 100 Foot Wave (HBO), he has won two Emmy Awards for his spectacular images in Nazaré and elsewhere. Combining surfing, technical innovation, and visual passion, Pujol embodies the audacity and high standards of aquatic cinema.

A Basque native with a passion for surfing, photography, and travel, Michael Darrigade is a director of photography, cameraman, and filmmaker. Winner of an Emmy Award for 100 Foot Wave (HBO), he is known for his immersive approach and cinéma vérité style. His images capture the raw power of big wave surfers in Nazaré, Hawaii, and elsewhere, but also broader themes, ranging from surfing documentaries (Enfer & Paradis, Where's Sancho?) to current affairs topics such as Ukraine. Always seeking innovation, he combines technical precision and creativity to bring powerful and authentic stories to life.

Based in Seignosse, Alexandre Lesbats is a photographer and cameraman with a passion for the ocean and the natural environment of the Landes region. His fascination with waves and his artistic eye led him to collaborate on season 3 of 100 Foot Wave (HBO), where his powerful and poetic images left a lasting impression. Representing the younger generation of surf and ocean photographers, he combines traveling around the world with strong roots in his native region. His photos, often shared on Instagram, capture the authenticity of the Atlantic coast and the intensity of surfing sessions, making him a rising voice in ocean photography.