Conference: AI invents tomorrow's sport and business

USC Congress, June 19 & 20 in Bordeaux

 

AI is invading the world of sport and our organizations, shaking up the world of work and opening up new prospects for growth and innovation for our industry. To help you master its tools, understand its challenges and be in a position to use AI in your business, the USC Congress is offering you a unique roundtable discussion with inspiring speakers who will be sharing their expertise in Artificial Intelligence.

 

Our first responders: 

Cyril de Sousa Cardoso, Co-founder of Polaria

Entrepreneur, author, speaker and investor with a passion for innovation and Artificial Intelligence technologies. Polaria's mission is to democratize conversational and generative AI technologies and support the associated human, organizational and managerial transformations. As part of the Congress, Cyril will be giving a live demonstration of several AI tools useful to businesses, sharing best practices and answering all your questions about deploying AI within your company.

 

Simon BERNARD, Attorney-at-law

Founder of ModernLaw, whose ambition is to make the law a lever for transforming our society in the age of artificial intelligence. He advises and litigates with companies and public bodies on all legal issues relating to AI, from its development to its deployment. He has worked at the highest levels of public institutions, notably at the French National Assembly and with a Prime Minister. He has negotiated numerous legislative texts on health, safety, ecological transition and digital regulation. His background gives him a comprehensive view of the economic and regulatory issues facing public and private players. He also has in-depth knowledge of the sports sector, having served as deputy director of ethics and integrity in the office of Amélie Oudéa-Castéra, Minister for Sport and the Olympic and Paralympic Games. 

As part of the Congress, Simon will testify on the legal and ethical issues that AI poses for companies: upcoming regulations, respect for intellectual property and personal data.

 

USC Congress, June 19 & 20 in Bordeaux

The Union Sport & Cycle annual congress returns to Bordeaux for two days of conferences, round tables, Eco Sport Awards and networking events. Held at the Musée Mer Marine, the event will bring together decision-makers from the sport and cycle industries to discuss the major challenges facing the sector: consumption, AI, mobility and ecological transition.

 

Thursday, June 19, 2025

• Morning: Cycling & Active Mobility and Games, Sports & Territories committees (reserved for USC members)
• 12:00 p.m.: Welcome
• 12:00 p.m./2:00 p.m.: Lunch
• 2:00 p.m./6:00 p.m.: Conference
  • Round table 1: "USC-NA: a structured Sports & Cycling sector in Nouvelle-Aquitaine serving businesses"
  • Roundtable 2: "The new reality of trade and consumption"
  • Round table 3: "AI is reinventing sports and business for tomorrow"
• Starting at 7:30 p.m.:
  • The Ecosport Awards Ceremony and Evening Event
  • Award ceremony
  • Social evening and cocktail reception

Friday, June 20, 2025

• 9:30 a.m.: Welcome coffee
• 10:30 a.m.: General Meeting
• 12:30 p.m.: Lunch
• 2:00 p.m. – 4:00 p.m.: Mob Sport symposium "Decarbonization of sport in Nouvelle-Aquitaine – A major collective challenge within the region"

 

>> Find out more and register!