THE USC CONGRESS, JUNE 19 & 20 IN BORDEAUX: THE FULL PROGRAM!

 

The Union Sport &Cycle annual congress returns to Bordeaux for two days of conferences, round tables, Eco Sport Awards and networking events. Held at the Musée Mer Marine, the event will bring together decision-makers from the sport and cycle industries to discuss the major challenges facing the sector: consumption, AI, mobility and the ecological transition. Here's the full program!

Congress - Eco Sport Awards - Evening - Annual General Meeting >> Find out more and register

 

THURSDAY, JUNE 19: THE CONGRESS

Morning: Cycle & Active Mobility and Games, Sport & Territories Commissions (reserved for USC members)

• 12:00 pm: Welcome
• 12h00/14h00: Lunch
• 2:00 pm speeches by : Nathalie DELATTRE, Minister of Tourism, then Amir REZA-TOFIGHI, President of the CPME
• 14h15/18h00: Congress, round tables & key notes

Round table 1: "USC-NA: a structured Sport & Cycle sector in New Aquitaine to serve companies".

We take a look at the economic, social and sporting challenges facing the sector, and discuss ways of developing more effective collaboration across the region.

Round table 2: "The new trade and consumption situation".

Between the economic crisis and geopolitical tensions, the evolution of sporting practices and ecological issues, French consumption is undergoing profound upheaval. Sporting goods, leisure and cycle shops are the first to witness these changes. Our expert speakers and business leaders will discuss this topic at a round table at the USC Congress on June 19, entitled "La nouvelle donne du commerce et de la consommation". They will share with you their views and expertise on new consumption patterns and consumer expectations, and discuss the challenges facing commerce, from competition from platforms to obligations and regulations linked to the ecological transition.

 

Round Table 3: "AI invents tomorrow's sport and business".

AI is invading the world of sport and our organizations, shaking up the world of work and opening up new prospects for growth and innovation for our industry. To help you master its tools, understand its challenges and be in a position to use AI in your business, the USC Congress is offering you a unique roundtable discussion with inspiring speakers who will be sharing their expertise in Artificial Intelligence.

 

Our 3 Key-Notes

• The media, a major lever for the development of French sports : Amaury Média
• Changes in the attractiveness and valuation of sports companies: Cabinet Alvarez & Marsal
• The ABCDR of the sports reuse, repair and recycling sector: Ecologic

 

THURSDAY, JUNE 19: THE ECOSPORT AWARDS CEREMONY & PARTY

• 7:00 pm: Welcome
• 7:30 pm: Prize-giving ceremony
• 8:15pm: Evening reception and cocktail party

 

FRIDAY JUNE 20: GENERAL MEETING

• 09:30: Welcome coffee
• 10:30 a.m.: Annual General Meeting
• 12:30 pm: Lunch

2:00 pm - 4:00 pm: Conference by Mob Sport

Decarbonizing sports in New Aquitaine

A major collective challenge for the region