Frédéric Tain specialises in the evolutions of consumption and its impacts on non-food business. He manages sport-guide.com and its independent magazine, which has become a key source of information for buyers and retailers, providing in-depth analysis of the best and not so good practices to be found in the industry. The team also works towards anticipating and forecasting future evolutions within the industry.
Every day, the hardened team of European journalists interviews key players from heads of leaders in retail, challengers as well as project carriers. Their analysis focuses on data from brands and retailers. Their motto: “information that is useful”.