Advertising Manager
Nature
The advertising manager is detached from creation, his/her role is above all a commercial one, he/she is indeed in charge of the management of advertising space The various responsibilities he/she has, are organised around two main undividable axes: commercial strategy and communication strategy. He/she also plays an important role as the interface between the announcer and the agency’s creative team. He/she is the link between all the various necessary ingredients for the development of a successful advertising campaign. In the board sports industry, this type of position is limited, it is mostly found in large companies. In small to mid size companies, this responsibility is generally assigned to the communication or marketing managers.
Mission
Contacting potential clients (announcers)
Writing contracts and defining objectives with announcers
Suggesting campaign strategies to clients and negotiating budgets
Constant supervision of campaign and interaction/relations with announcer
Compétences
Strong commercial skills
Excellent communication and people skills
Team spirit
A very open mind
Accès
Diplomas from Ivy league type schools offer solid background in commercial skills and negotiations. A commercial profile and excellent communication and people skills are absolutely necessary to be successful in such positions. Therefore, individual qualities will be most useful in this type of position.