Key account manager
Nature
The key account manager is responsible for developing and maintaining lasting relations with strategic clients: the bulk buyers. His/her objective is to develop faithfulness and entice and encourage these key clients to continually invest more. He/she must therefore put into place a very delicate negotiation strategy by choosing appropriate communication means and tools. He/she may be required to develop personalized and unique articles for a given client (SMU: Special Make-Up). It is a position which requires diplomacy as well as the ability to maintain poise and his/her cool in any situation.
Mission
Implementation of a commercial strategy established by the commercial director
Management and distribution of budget
Production and analysis of commercial results
Supervision of commercial contracts
Prospecting potential clients
Maintaining lasting relations with clients
Compétences
Negotiation skills
Extensive knowledge of brand products
Technical skills
An open mind, communication and people skills
Resistance to stress
Accès
Business schools offer appropriate training for such profiles. However, extensive experience in the board sports industry is necessary to access the position of key account manager.