EUROSIMA AT SURF EXPO, ORLANDO: STRENGTHENING TRANSATLANTIC TIES FOR THE SURF & ACTION SPORTS INDUSTRY

 

In January 2024, the EuroSIMA team, our Chairman, Jean-Louis Rodriguesand Christophe Seillercluster manager, marked his presence at the Surf Expo 2024 in Orlando, USA. This major event brings together surf and action sports industry professionals, making it an essential strategic crossroads. The trip is part of the latest EuroSIMA campaign, entitled " International Hub with EuroSIMA" .

 

INTERNATIONAL HUB WITH EUROSIMA

EuroSIMA, as a major player in the surf and action sports industry, launches its new strategic campaign: " International Hub with EuroSIMA" . The aim of this initiative is to promote EuroSIMA as an international hub, fostering the development and expansion of European brands on the world stage. This campaign underlines our commitment to building strong partnerships and creating growth opportunities beyond Europe's borders.

 

SURF EXPO: A WORLD-RENOWNED TRADE SHOW

The internationally renowned Surf Expo in Orlando attracts over 700 exhibitors and more than 4,500 trade buyers every year. It offers an exceptional showcase for the latest trends and innovations, affirming its role as an essential meeting point for key players in the industry.

 

 

DEVELOPING INTERNATIONAL SYNERGIES

The aim of our trip was twofold. Firstly, to support ambitious European brands such as NAPCO (PRIDE MEDINA Softboards), SOÖRUZ, PULL IN, and PICTURE in their expansion or establishment in the United States. On the other hand, to establish a fruitful dialogue with our counterparts at SIMA (California) and the BRA (Board Retailers Association)sharing our expertise and network to, among other things, help American brands penetrate the European market: knowledge of the market in our territory, contacts with our network of retailers and distributors...

The aim of these exchanges between our leading structures in the international Surf & Action Sports sector is to promote and enhance the value of our European companies, while providing the best possible support for their economic development.

 

 

DTRATEGIC DISCUSSIONS WITHC SIMA AND BRA

During their stay, the team took part in meetings with SIMA and members of their board of directors, discussing programs, priorities and strategies for improving the visibility of international brands. The team also worked jointly with the BRA on business models for our Action Sport companies and on raising the profile of European brands on the international stage.

 

 

Jean-Louis Rodrigues, President of EuroSIMA, emphasizes:

"After the difficult period of Covid and the ongoing transitions in our sector, it was crucial to reconnect with the US market. This B2B show exceeded our expectations. Personally, I was able to reconnect with old colleagues and discuss the future of our favorite sport. A rewarding trip, and I look forward to our next trip to Huntington for SIMA Surfscape in April."

 

 

Christophe Seiller, EuroSIMA Cluster Manager, adds:

"The energy of the brands present and the optimism of the organizers were particularly stimulating. It's a strong reminder that Surf culture is alive and well in Europe, a crucial aspect to emphasize to our American partners."

 

2024 OUTLOOK

This participation in Surf Expo is another step towards strengthening our transatlantic relations and promoting the European surf and action sports industry. With a promising outlook, the EuroSIMA team is already gearing up for the next stop in Huntington for SIMA Surfscape in April.

 

 

________________

EuroSIMA team at Surf Expo, Orlando, USA

EUROSIMA AT SURF EXPO, ORLANDO: STRENGTHENING TRANSATLANTIC RELATIONSHIPS FOR THE SURF & ACTION SPORTS INDUSTRY

In January 2024, the EuroSIMA team, our President, Jean-Louis Rodrigues, and Christophe Seiller, Cluster Manager, were present at Surf Expo 2024 in Orlando, USA. This major event brings together surf and action sports industry professionals, making it an essential strategic crossroads. The trip was part of EuroSIMA's latest campaign, "International Hub with EuroSIMA".

 

INTERNATIONAL HUB WITH EUROSIMA

EuroSIMA, as a major player in the surf and action sports industry, launches its new strategic campaign: "International Hub with EuroSIMA". The aim of this initiative is to promote EuroSIMA as an international hub, encouraging the development and expansion of European brands on the world stage. This campaign underlines our commitment to building strong partnerships and creating growth opportunities beyond Europe's borders.

 

SURF EXPO: A WORLD-RENOWNED EXHIBITION

The international Surf Expo show in Orlando attracts over 700 exhibitors and more than 4,500 trade buyers every year. It offers an exceptional showcase for the latest trends and innovations, affirming its role as an essential meeting point for key players in the industry.

 

BUILDING INTERNATIONAL SYNERGIES

The aim of our visit was twofold. Firstly, to support ambitious European brands such as NAPCO (PRIDE MEDINA Softboards), SOÖRUZ, PULL IN, and PICTURE in their expansion or establishment in the United States. On the other hand, to establish a constructive dialogue with our counterparts at SIMA (California) and the BRA (Board Retailers Association), sharing our expertise and network to, among other things, help American brands penetrate the European market: knowledge of the market in our territory, contacts with our network of retailers and distributors...

The aim of these exchanges between our leading structures in the international Surf & Action Sports sector remains to promote and enhance the value of our European companies, while providing them with the best possible support in their quest for economic development.

 

STRATEGIC MEETINGS WITH SIMA AND BRA

During our trip, the team took part in meetings with SIMA and members of their Board of Directors, discussing programs, priorities and strategies for improving the visibility of international brands. The team also worked jointly with the BRA on business models for our Action Sport companies, and on raising the profile of European brands on the international stage.

Jean-Louis Rodrigues, President of EuroSIMA, comments:

"After the difficult period of Covid and the transition going on in our sector, it was crucial to reconnect with the American market. This B2B show surpassed our expectations. Personally, I was able to reconnect with old colleagues and discuss the future of our favorite sport. A great trip, and I look forward to our next trip to Huntington for SIMA Surfscape in April. "

 

Christophe Seiller, EuroSIMA Cluster Manager, adds:

"The energy of the brands present and the optimism of the organizers were particularly stimulating. It's a strong reminder that Surf culture is alive and well in Europe, a crucial aspect to underline to our American partners."

 

PROSPECTS FOR 2024

This participation in Surf Expo is a major step towards strengthening our transatlantic relations and promoting the European surf and action sports industry. With a positive outlook, the EuroSIMA team is already preparing for the next stop in Huntington for SIMA Surfscape in April.