EUROSIMA SURF SUMMIT

Mon vécu d’ancien nageur médaillé de l’équipe de France olympique, m’a amené à m’investir dans l’accompagnement des personnes cherchant à développer leur potentiel et à travailler sur les freins et blocages qui pourraient les empêcher d’atteindre leurs objectifs de vie. À travers des outils comme l’hypnose et la PNL (Programmation Neuro Linguistique) je propose des méthodes de travail permettant de se focaliser sur ses propres besoins afin de re définir ses croyances.

100 % des choses qu’on ne tente pas échouent. Wayne Gretzky

Clinical psychologist and mental coach for top athletes, four French national teams and corporate executives.

I accompany people in their quest for well-being and performance. Accompanying people, understanding how they function and what they value, helping them through the different stages of their lives. These are the motivational aspects that led me to join the Ecole des Psychologues Praticiens. For five years, I followed a sandwich course with solid field experience.

I then moved on to support teenagers and young adults facing personal, family, professional and relational difficulties. My career then led me to work in a management consulting firm, where I worked closely with employees and decision-makers, helping them with recruitment requests, outplacement, skills assessments, etc.

My areas of expertise include: coaching elite top-level athletes at INSEP in preparation for the Olympic Games and other major sporting events. I use the tools of mental preparation to enhance my interventions in areas such as emotional management, concentration difficulties, performance routines, relaxation, mental imagery, team cohesion, leadership and more.

I accompanied five athletes who made the Rio Olympic Games 2016. In 2018, I worked with Yannick Noah and the players at the Davis Cup. In 2021, at the Tokyo Olympic and Paralympic Games, I accompanied 25 Olympic athletes, 19 of whom won medals. In 2022, I was one of two psychologists to go with the French Delegation to the Beijing Olympic Winter Games. Currently I'm following four French Teams in preparation for the Paris 2024 Olympic and Paralympic Games.

Support for managers and psycho-social risks: stress management, team cohesion, leadership, harassment, relational difficulties, burn out, etc.

The support process : I propose to accompany you in your process, as close as possible to your concerns, while respecting your rhythm. With this in mind, I suggest that you set the terms of our meetings together during our first consultation. This specialized support is designed to quickly calm your emotions and help you regain your self-confidence.

My practice is based on several therapeutic models such as solution-oriented therapy, mental preparation and person-centred humanistic therapies. As a sportswoman, I am a former judoka (black belt in judo-jujitsu), and I practice Thai boxing and rollerblading.

"When it comes to mental health, one thing is certain: we're still too helpless. As employees, it's often difficult to confide in colleagues or managers. The subject remains taboo, and we fear being judged. Although companies want to take action to improve the mental health of their teams, they are not always legitimate or trained to do so. With the creation of moka.care, we aim to offer a human, tailor-made and confidential solution for taking care of your mental health. Pierre Etienne BIDON, Co-founder of MOKA.CARE

Created by two entrepreneurs, Pierre-Etienne Bidon and Guillaume d'Ayguesvives, moka.care is a collective adventure shared by people committed to supporting companies and their teams in all aspects of mental health. Father of 2 and passionate about extreme sports and endurance (paragliding, kitesurfing, cycling, running), Pierre-Etienne is driven by the conviction that the greatest successes are born in serene minds. And that's what gave rise to moka.care, the complete mental health prevention solution for businesses.

At moka.care, we've been reinventing corporate psychological support since 2019 to make it much more impactful, human and personalized. Today, we are the French leader in global prevention solutions, used 20 times more than traditional solutions in over 150 companies in France and Europe, including L'Oréal, Engie, Doctolib and Allianz.

moka.care gives managers and HR professionals the keys to :

• anticipate the psychosocial risks inherent in their organization
• cultivate their teams' resilience to stress
• react appropriately to emergency situations

Alongside moka.care, Pierre-Etienne & Guillaume wanted to create a link between their two core areas of interest: sport and mental health, in order to change the way people looked at the latter.

To embody this, they launched a podcast: Les Secrets du Mental, which became an Apple Podcast favorite in just a few months. They've already had the good fortune and pride of having Justine Dupont, Blaise Matuidi, Antoine Dupont, Alizé Cornet, Camille Lacourt and other exceptional sportsmen and women on the mic.

Companies are driven by teams that feel good.

• TOKYO 2020 Olympic Vice-Champion
• Team Olympic Champion TOKYO 2020
• Judo World Champion 2019 -78kg

Ambition, determination and rigor are my daily companions.

I'm a top-level sportswoman. I'm committed to the discipline of judo in the -78kg category.

Inclusion and recognition of our talents are what motivate me. I'm passionate about my work, and have trained in mental preparation for top-level athletes, as well as in coaching. I'm currently taking the Executive Coaching course at HEC.

Back from the Tokyo 2020 Olympics with an Olympic team title and an individual silver medal. Focus on the Paris 2024 Olympics, I'm aiming for gold on home soil.

Renaud Bettin is a recognized expert in the field of corporate climate action.
With over 15 years' experience, he offers an inspiring and iconoclastic 360° vision. His career began in 2008 at GERES, a pioneering NGO in carbon financing for development projects. For 10 years, he was at the helm of the historic CO2Solidaire program, and created Info Compensation Carbone with the support of ADEME and the French Ministry of Ecology. 

In 2017 he joined the benchmark consultancy Carbone 4, where he launched the carbon neutrality division and spearheaded the Net Zero Initiative, a veritable guide for companies in aligning their business with a carbon-neutral world. 

Today, as VP Climate Action at SWEEP, he is involved in the creation of software to help companies manage their climate action. 

Before becoming a top-level sportswoman with the French wingfoil team, Flora Artzner was an environmental and biodiversity engineer, specializing in the protection of marine environments. A keen outdoor sportswoman, she decided to throw herself fully into wingfoil competition a few years ago, and today holds 17 international medals, including the title of World Champion 2022 and European Champion 2023. Faced with the environmental impact of the world tour and the inequalities encountered at high level, she decided to get involved in these issues through sport. She created the Ecowave association, and in 2022 and 2023 organized a major eco-engaged sporting event in the Var, the Roca Cup. Today, she continues to build bridges between the worlds of sport, ecology and social inclusion through the implementation of innovative projects.

José Correia is in charge of research for Groupe BPCE's Studies and Prospective department. He deals mainly with subjects relating to the sports economy, territorial analysis and business. This publication is his first contribution to BPCE L'Observatoire. José Correia holds a master's degree in statistical and economic engineering in finance, insurance and risk from the University of Paris-Nanterre. 

I've been in private practice for 10 years, helping executives and managers manage their emotions. Repeated burn outs, relationship problems, lack of self-confidence, difficulties in public speaking, stress... emotions are omnipresent in the working world. I've been helping professionals develop their emotional intelligence for many years.

Working with a psychologist is a difficult process, requiring courage and time. Added to this is the difficulty of finding a therapist who will make you feel comfortable enough to talk without taboos. Many studies show that the effectiveness of therapy lies mainly in the therapeutic relationship, so it seems obvious and important to me to be able to introduce you to who I am.

I'm in favor of an integrative approach, which means that I don't want to limit myself to a single tool that I can apply to each of my patients, but to have a toolbox that I can fill as I train, discover and read. All this is in perpetual motion and cannot be frozen.

I believe that quality branding and products lead to positive change for people and society. I created OUTERCRAFT to open up new market opportunities through strategy, branding, industrial design and prototyping. I believe in the perfect creative recipe, which involves bringing together expert design skills in an ideal workplace with prototyping facilities, working with a tried and tested design process, and connecting to an international network.

I help CEOs, brand managers and design directors secure their company's future by opening up new markets. I set up a successful design process, a collaborative prototyping workshop and build an international creative team and network. I specialize in improving industrial products through strategy, branding, product design and prototyping.

I founded the consultancy and managed design projects with a fresh perspective based on my experience of entrepreneurship, craftsmanship, design and technology. The agency quickly flourished, with major projects for clients such as Decathlon, Zodiac Nautic and Groupe Voltaire.

Patrick spent nearly 15 years as creative director in advertising agencies in Europe. In Canada, he spent nearly 17 years as VP Creation at Cossette, before becoming DG of Radio-Canada radio in 2010 to support the public broadcaster's digital shift. In France since 2014, he is a regular guest speaker for the APM network in France and abroad.

MAÏEUTYK is a strategic marketing firm that helps companies seize opportunities by transforming them into experiences. MAÏEUTYK helps align your brand experience (BX), customer experience (CX) and employee experience (EX) to develop the agility you need to stand out in a competitive marketplace. Our method is based on the following concepts:

• CO-CREATION: Our facilitators master the art of asking the right questions at the right time, and create a space for open, collaborative dialogue by leading co-creation workshops.
• CONTINUOUS IMPROVEMENT: Integrating continuous improvement as an internal philosophy helps develop a genuine relationship of trust between your customers and your employees. The performance indicators developed are the markers of your progress.
• SUPPORT: 70% of the success of a strategy lies in its implementation. Our personalized approach enables you not only to achieve your objectives, but also to contribute to the development of your in-house talent.

• Born in Montreal, Quebec
• Bi-disciplinary Bachelor's degree in East Asian Studies and Geography and Master's degree in Geopolitics of Transportation in China (U.de Montréal).Certificate in Relationship Marketing
• Has held positions in all areas of the marketing profession: in marketing communications agencies for over 10 years, in companies (in industry and entertainment) and as a consultant and trainer. Joined MAÏEUTYK Canada in 2013, then moved to France where she launched MAÏEUTYK France.
• Taught the course "Mobilizing traditional and digital medias for communication: The Brand in the 21st Century, dealing with the Multiplication of Communication Channels" at the Kedge BS MBA program in Bordeaux and Shanghai.
• Conducts conferences at various economic and business events, in particular for CCIs and companies.
• Passionate about permaculture, she is working on a marketing book on " Customer permaculture ", due for publication in 2023.

"I believe in a world where companies have a positive impact on our planet, its biodiversity and humanity. Today, it's still a vision, but I'm a game changer, specializing in sustainable fashion, and my daily mission is to accelerate the ecological transition of companies. Step by step, word by word and action by action, together we design change."

Our society is changing, our needs are no longer the same, but we still only have one planet to live on... it's urgent to improve the way we consume. I believe in a world where companies have a positive impact on our planet, its biodiversity and humanity. COS361 is realizing this vision a little more every day, by collaborating with the entire Mode ecosystem.

COSE361 is a responsible fashion gas pedal whose mission is to speed up the emergence of fashion that serves humanity's ecological and social capital. Because responsible fashion is a high-level sport:

• We take part at European and French level in the co-construction of fair and engaging rules of the game to face the challenges of our industry.
• We advise companies on how to build their CSR strategies so that they can play the best possible game on the market.
• We train and coach our customers' employees and partners to prepare them for the transition.
• We manage our customers' projects on a day-to-day basis in an operational and concrete manner, thanks to our experience in the field.

Let's move the fashion lines together!

In almost 15 years of professional activity, I have seen society become aware of the impact of its production and consumption patterns. But the challenges are complex and often require new approaches. The materials cycle needs to be rethought, and relations between organizations need to evolve towards more partnerships. My personal commitment and professional skills can support you in this dynamic.

Specialized in CSR project management assistance related to eco-design and the circular economy, my areas of expertise are as follows:

• Environmental studies (carbon footprint, LCA, waste diagnosis);
• Tailor-made training (in-house and inter-company);
• Coordination of multi-stakeholder projects (product development, calls for projects);
• Design of decision-support tools (guides, benchmarks, scorecards).

Steve joined Lacoste in 2022 after several years in eco-design consulting. At Lacoste, Steve is in charge of deploying the product environmental footprint methodology for clothing, footwear and leather goods.

Director of Environment, Customer Experience and Development in multi-business public-private sectors and an agricultural engineer by training, Vanessa is an expert in BtoB services for the circular economy, and in particular EPR (Extended Producer Responsibility) channels.

"Convinced of the value created through a win-win relationship, I enjoy engaging our partners in the collective implementation of projects linked to the circular economy. Today, I manage and develop the new waste recovery channels at Ecologic, with strong stakes in developing operational partnerships, relying on multidisciplinary teams driven by an ambitious vision of public utility."

After graduating from École Polytechnique, Pascal worked for several government departments (DGE, DREAL, etc.) on environmental issues and business support.

In 2021 Pascal joins the Ministry of Ecological Transition within the Commissariat Général au Développement Durable (CGDD) to work on the French environmental display and the development of the Ecobalyse impact measurement tool.

After studying textile engineering, Etienne worked in product development at Nike, then RIP CURL, before moving on to the position of Product Compliance Manager.

Alicia Boyano Larriba works at the European Commission in Brussels, in the Directorate-General for the Environment (DG ENV). She is part of the Environmental Footprint team within the Circular Economy and Sustainable Production and Consumption unit. The team's main activity is to support the transition to a circular and green economy in the European Union, by improving the application and implementation of environmental footprinting methods and related policies. Previously, she was a policy officer at the European Commission's Joint Research Centre in Seville (Spain), working on eco-design and other sustainable product policies. Alicia Boyano holds a PhD in Chemical Engineering from the University of Zaragoza (Spain) and a European Master's degree and a Master's degree in Applied Economics from the Open University of Spain.

The European Commission: The Commission represents and defends the interests of the European Union as a whole, and is independent of national governments. The European Commission prepares legislation for adoption by the Council (representing member countries) and the Parliament (representing citizens). It administers the budget and policy programs (agriculture, fisheries, research, etc.) in collaboration with member country authorities.

European Union policy protects the environment and aims to minimize risks to the climate, human health and biodiversity. The European Green Pact aims to make Europe the first climate-neutral continent in the world, in part by developing cleaner energy sources and green technologies.

François LASSÈGUE has been with HOFF DISTRIBUTION for over 11 years as European Sales Director for the Lifestyle and Action Sports divisions, and for the past 5 years has been in charge of European sales development for the Rythm brand within the HOFF group.

HOFF DISTRIBUTION: 72 years of passion and experience in the board sports and lifestyle sector. We've been present in the surf, skate and outdoor sports market since 1951, making us a major player in extreme sports and lifestyle distribution. HOFF Distribution is a family business on a human scale, with a passionate team of around fifty people. Based in Bayonne on the Basque coast (Europe's Little California), HOFF specializes in the distribution and design of board sports equipment.

I've been working for RIP CURL in Spain for over 34 years. I started working for RIP CURL in the 80s and 90s on short seasons, alongside my status as a professional surfer. Since then, I've held many different positions at RIP CURL: Warehouse Technician, Warehouse Manager, Sales Manager for different product categories in the North, Product and Marketing... Since 2022, I've been Country Manager Spain, a position that combines sales for Core-MVP customers and marketing in my territory.

Florent Marcoux has been an active member of the Surfrider Foundation Europe community for over a decade, demonstrating an ongoing commitment to the cause. As Managing Director since July 2018, and having held the position of Executive Director from 2013 to 2018, he has played a central role in the organization's strategic development.

Its key missions include supporting the organization's strategic development, implementing its social mission, notably through environmental protection and sustainable development education initiatives, lobbying, developing financial resources, mobilizing the volunteer network, administrative and financial management, and leading teams of 30 employees.

Florent Marcoux will be at the Surf Summit to present a brand new ecological transition reference framework for the board sports industry. This standard was co-constructed with Surfrider Foundation Europe and EuroSIMA. This initiative aims to protect our common playground: the ocean.

Jean-Louis Rodrigues has extensive experience in the sale of sporting goods and action sports. Of Portuguese origin, he moved to France at the age of 11. The son of a shopkeeper from Biarritz, he began his career at Go Sport as head of the purchasing department, before joining the Reebok brand as key account manager for France. After these two experiences in the Paris region, he returned to the South-West of France to take up the position of Sales and then Retail Manager at Quiksilver Europe. 

In 2001, Jean-Louis became General Manager of the O'Neill brand for Southern Europe, a position he held for 7 years. He then joined Billabong, where he held the position of Retail Director, then Sales Director, before taking over as General Manager of the GSM Europe Group in 2013 (Billabong, Element, RVCA, Von Zipper, Xcel).

In March 2017, the American investment fund Oaktree Capital Management LP, which already owned the Quiksilver, Roxy and DC boardsports brands through the Boardriders group, acquired the Billabong group. The merger created a global giant in the Action Sports and Lifestyle industry. Jean-Louis Rodrigues becomes Managing Director Wholesale Europe Middle East of Boardriders, a position he will hold until April 2020.

Elected Chairman of EUROSIMA in 2019, Jean-Louis is now fully committed to his role with the European Action Sports industry association.

Frédéric Tain is a journalist, lecturer and entrepreneur. He is interested in consumer trends and their impact on non-food retailing. He runs sport-guide.com and its magazine dedicated to the business sector. This independent cross-channel medium, a benchmark for retailers and buyers, examines the good and not-so-good practices of companies and looks ahead to future developments in the sector. Every day, a European team of seasoned journalists interviews leading retailers, challengers and project developers. Data on retailers and brands is at the heart of their analyses. Their credo is "useful value" information.

Dave Mailman was born in California. He grew up surfing, skateboarding and snowboarding. He studied French at the University of California Los Angeles and the University of Bordeaux, then moved to France in 1994. Since then, he has been editor of Onboard European Snowboard Magazine, Marketing Director at Quiksilver Europe, President of the Association of Surfing Professionals (ASP) Europe, writer and presenter of the EpicTV Surf Report, and keynote speaker at the Freeride World Tour and a host of other international surf, skate and snowboard events. He currently works in audio-visual post-production, writing scripts and voice-overs for TV broadcasts of the Freeride World Tour and the FIM EnduroGP World Championship.