Repenser la confiance : La communication responsable comme fondement de la relation client avec Greeny Bird Dress et Circul’R

 

À l’heure où 75% des Français se disent méfiants à l’égard des promesses écologiques des entreprises, le rôle de la communication doit évoluer. Cela passera notamment par une influence sur les pratiques de consommation, en promouvant des comportements responsables guidés par la sobriété, en soutenant la transition des modèles d’affaires des entreprises et en créant de nouveaux imaginaires pour proposer une autre vision du monde loin de celle nous faisant percevoir la croissance de la consommation comme la seule mesure de notre bonheur. Faire preuve de transparence, mais tout en montrant ses faiblesses est le nouveau challenge des entreprises et marques de mode qui doivent à tout prix conserver leur crédibilité pour préservant le climat de confiance instauré avec ses clients.

 

>> I register my company for the workshop program / obligation to register in advance of the workshop

 

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CIRCUL'R "We're a close-knit, dynamic team committed to putting our expertise to work to help companies and local authorities make the transition to a circular economy."

 

Circul'R's mission is to accelerate the transition of companies and local authorities to a circular economy, by supporting them at every stage of their transformation: from team training to the implementation of innovative projects, via connections with an ecosystem of over 1,000 committed solution providers in France and abroad. Today, Circul'R accompanies more than half of the CAC40, SMEs and local authorities who want to take action.

 

 

Caroline Schiblersenior consultant. A graduate of ESSEC Business School with a CEMS/Bocconi double degree, Caroline began her career in the financial sector with AXA Investment Managers. Involved in several associations such as Protect Our Winters, Caroline decided to join Circul'R to further contribute to environmental protection. As a Senior Consultant, she helps companies and local authorities to define and implement their circular economy strategies. She also runs the Circular Economy Fresco.

 

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GREENY BIRD DRESS "With exemplarity, GBD brings innovative solutions for your textiles, for the benefit of a more reasonable fashion".

 

Greeny Bird Dress with exemplarity and pragmatism, provides innovative and relevant solutions for your textiles, for the benefit of a more reasonable fashion that is aligned with your environment. We are proud to belong to a living eco-system, and we contribute to it. We help brands gain a better understanding of their textile materials and sustainable alternatives. We help brands create textile traceability strategies. We train teams to know their materials better, so they can sell them more effectively. We run workshops on eco-design and innovative textiles to inspire and show that another way is possible.

>> View the Greeny Bird Dress presentation

 

 

Caroline LejambleTextile CSR expert consultant. Master's degree in management at IAE Lille, then textile engineering school at ENSAIT Roubaix. Caroline is passionate about textiles of all kinds with 15 years of cumulative experience in fashion-textile retail. She created GreenyBirdDress in 2017 to offer innovative textil solutions, for the benefit of more sensible fashion aligned with our environment. Caroline trains in low-impact materials, textile traceability, supports companies in their materials certification and carries out textile product LCAs for her customers. She is also the exclusive animator of the Fresque de l'Eco-Conception Textile, registered by GreenyBirdDress.

 

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Schedules & format :

• Vendredi 9 février 2024
• 9:30 a.m. to 11:00 a.m.
• 1h workshop and 30 minutes of discussion and debate
• by videoconference

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Registration & fees :

>> I register my company for the workshop program / obligation to register in advance of the workshop

• Workshops open to all paid-up EUROSIMA members
• Pricing based on your company's sales
• The amount of this training is calculated according to your turnover. It is a unique pricing for your company that allows you to register the number of employees you want to all the workshops offered. 
  • < 10 millions d’euros de CA : 500 €
  • > 10 million euros of turnover: 1000 €.
  • + More than 100 million euros of turnover: 3000 €.