Frederic TAIN

Frédéric Tain is a journalist, lecturer and entrepreneur. He is interested in consumer trends and their impact on non-food retailing. He runs sport-guide.com and its magazine dedicated to the business sector. This independent cross-channel medium, a benchmark for retailers and buyers, examines the good and not-so-good practices of companies and looks ahead to future developments in the sector. Every day, a European team of seasoned journalists interviews leading retailers, challengers and project developers. Data on retailers and brands is at the heart of their analyses. Their credo is "useful value" information.