Patrick BEAUDUIN

Patrick spent nearly 15 years as creative director in advertising agencies in Europe. In Canada, he spent nearly 17 years as VP Creation at Cossette, before becoming DG of Radio-Canada radio in 2010 to support the public broadcaster's digital shift. In France since 2014, he is a regular guest speaker for the APM network in France and abroad.

MAÏEUTYK is a strategic marketing firm that helps companies seize opportunities by transforming them into experiences. MAÏEUTYK helps align your brand experience (BX), customer experience (CX) and employee experience (EX) to develop the agility you need to stand out in a competitive marketplace. Our method is based on the following concepts:

• CO-CREATION: Our facilitators master the art of asking the right questions at the right time, and create a space for open, collaborative dialogue by leading co-creation workshops.
• CONTINUOUS IMPROVEMENT: Integrating continuous improvement as an internal philosophy helps develop a genuine relationship of trust between your customers and your employees. The performance indicators developed are the markers of your progress.
• SUPPORT: 70% of the success of a strategy lies in its implementation. Our personalized approach enables you not only to achieve your objectives, but also to contribute to the development of your in-house talent.