Traffic manager
Nature
The Traffic Manager manages the traffic and activities of websites. He/She is in charge of online marketing strategies. He/She also analyzes websites, how they are referenced and manages any referencing campaigns in cooperation with other websites. He/She also manages online advertising campaigns.
Mission
– Monitoring and implementing advertising campaigns and choosing the most appropriate means for a given company or product – Maximizing investments in traffic enhancing tools for one or more websites in order to attract targeted users and increase sales or recruit new prospects. – Analyzing and monitoring website traffic statistics – Presenting reports and recommendations on how to improve traffic
Compétences
Skills/Know-how – Proficiency in html, javascript and technical languages – Proficiency in analytics software Profile – Organized – Analytical – Precise – Good PR and communication skills – Curious ans creative
Accès
Associate’s or Master’s degree Marketing