Traffic manager
Nature
The Traffic Manager manages the traffic and activities of websites. He/She is in charge of online marketing strategies. He/She also analyzes websites, how they are referenced and manages any referencing campaigns in cooperation with other websites. He/She also manages online advertising campaigns.
Mission
- Monitoring and implementing advertising campaigns and choosing the most appropriate means for a given company or product - Maximizing investments in traffic enhancing tools for one or more websites in order to attract targeted users and increase sales or recruit new prospects. - Analyzing and monitoring website traffic statistics - Presenting reports and recommendations on how to improve traffic
Skills
Skills/Know-how - Proficiency in html, javascript and technical languages - Proficiency in analytics software Profile - Organized - Analytical - Precise - Good PR and communication skills - Curious ans creative
Access
Associate's or Master's degree Marketing