DATA AT THE HEART OF OUTDOOR SPORTS

 

In the fast-paced world of outdoor sports, Outdoor Sports Valley (OSV), the mountain equivalent ofEuroSIMA, stands out by stimulating growth and innovation in the mountain sports industry. As an incubator for sustainable development and collaboration, OSV is the essential rallying point for players in this vital sector. Through its recent report " Market Intelligence #23, February 2024" OSV highlights the key role of data management in optimizing the strategies of outdoor companies.

 

DATA MANAGEMENT: WHAT APPROACH FOR OPTIMAL USE?

The OSV report sheds new light on the vital importance of data in the strategy of companies in the outdoor sector. "Being more data-driven is the project formulated by many companies in the outdoor industry: strengthening the use of data in their daily work." This approach aims to optimize all aspects of the value chain, from product development to distribution, including environmental decisions.

One of the highlights of the report is the impact of digitalization on the market: "The disruption of the outdoor market has also highlighted the benefits of an integrated data platform." These platforms not only enable agile response to changes in demand, but also harness generative artificial intelligence for targeted and effective innovation.

The document stresses the importance of an appropriate data management strategy: "There is rarely an overall reading and strategy for building a vision of data and how to leverage that data." The need to structure and analyze data to get the most out of it is a call to action for companies in the industry.

 

Some key points:

• Adaptability thanks to Data: "Equipment manufacturers with such a tool have sometimes been able to mitigate the impact of sudden fluctuations in demand and the value chain."
• Artificial Intelligence and Data: "The potential of generative artificial intelligence, which is all the more effective when fed with abundant, well-sorted and analyzed data."
• Data Culture and Governance: The transition to a data-driven culture requires not only the accumulation of data, but also adequate governance to ensure its integrity, protection and strategic use.

 

>> READ THE FULL OSV ARTICLE 

 

FREE OSV MEMBERSHIP EXTENSION FOR OUR MEMBERS

In this dynamic of evolution and knowledge sharing, it is crucial to remind our network of the existence and advantages of the membership extension between EuroSIMA and OSV. Far from being a novelty, this facility is a major asset for our members, offering them the opportunity to access OSV's services and support free of charge.

This extension of membership, reflecting the desire to create synergies between our structures, represents a valuable opportunity for EuroSIMA members to broaden their horizons and benefit from an even wider network. It is an invitation to fully exploit the potential of both associations to foster innovation and growth in the outdoor sports industry.