TAHE news: Bercy & Joan DURU!

TAHE has been chosen to present its METEOR and COMET boards at Bercy from March 11 to 15. At the same time, SIC Maui, a brand of Tahe Outdoors France, has signed a partnership agreement with one of the only two French surfers qualified for the 2024 Olympic Games: Joan DURU.

 

TAHE in the spotlight at Bercy

The prestigious French Ministry of the Economy, Finance and Industrial and Digital Sovereignty has once again highlighted TAHE's exceptional expertise. Selected by the Élysée in June 2023, TAHE, with its 44 years of expertise and industrial excellence, was chosen to present its METEOR and COMET surfboards at Bercy from March 11 to 15. The event marked the first "rencontres de l'économie du sport", which focused on the importance of the Olympic Games as a catalyst for the sports economy.

Bruno Le Maire, France's Minister of the Economy, took the opportunity to highlight the impact of the Olympic Games on the sports economy, defining priority areas for the sector. These included the ecological transition, the internationalization of companies, support for manufacturing in France, the development of sportech and the qualification and diversity of professions.

TAHE, with its long history and commitment to sustainable development, has perfectly embodied these values. A pioneer in the large-scale manufacture of surfboards in France since 1993, TAHE has always been at the forefront of the industry. The brand was proud to present its recyclable surfboards, made in France, at the event.

As surfing makes its Olympic debut with the first event in Teahupoo - Tahiti, from July 27 to August 4, TAHE has seized the opportunity to highlight its commitment to made in France and sustainability. With 80% of its production exported to over 90 countries, including almost 50% to the United States, TAHE demonstrates its ability to expand internationally while remaining true to its French roots.

 

JOAN DURU X SIC MAUI

After an impressive start to the season and a remarkable performance at the ISA Worlds in Puerto Rico, Joan Duru is set to represent France at the legendary Teahupoo spot. To accompany him on this exceptional adventure, SIC Maui, one of Hawaii's most emblematic brands, becomes the French surfer's main partner. 

Joan Duru, now SIC Maui's global ambassador, expresses his gratitude for this collaboration: " I'm very happy and proud to represent SIC Maui for this exceptional season. Last week, I reached the final of the ISA Worlds in Puerto Rico. I gave it my all, right up to the last second. I'm one of four French surfers selected to battle it out and try to make history on the legendary Teahupoo wave. I can't wait to live this dream and give it my all to win the best place. I'm currently in Peniche, Portugal, on the MEO Pro for the World Surf League's Championship Tour, ready to fly the flag for SIC Maui. Thank you all for your support, let's go further, together! " 

Renaud Lacoste, CEO of Tahe Outdoors France, also expressed his pride in the partnership : "It's a great source of pride to welcome Joan to the Tahe Outdoors France group as an ambassador for our SIC Maui brand. He's one of the most gifted French surfers of his generation. We're delighted to support him in his ambitions and dreams at the highest level. This year, 2024, will be a historic and emotional one, with some exceptional world events. Joan will be wearing our colors, sharing his top-level experience with our teams and his adventure with as many people as possible. " 

With a busy schedule of world-renowned competitions, Joan Duru will be flying the SIC Maui flag on surfing's biggest stages. With the Teahupoo Olympics just around the corner, fans around the world will have their eyes on this exceptional surfer and his collaboration with SIC Maui.

 

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