Marketing

Marketing assistant

Description

The marketing assistant is the right-hand man of the marketing manager and is considered more as a right-hand man than a subordinate. His role and his missions are more or less the same as the marketing manager. However, he/she is not responsible for the results and assumes the position of manager during the numerous trips of his/her collaborator. The assistant/manager duo must be particularly strong and efficient. His/her job is to develop and follow an advertising and commercial strategy for the company's products. Therefore, he/she participates in the choice of the tools used, in the negotiation of the advertising spaces and in ensuring a permanent watch of the market evolution.

Nature

The marketing assistant is the marketing manager's right-hand man, and is considered more of a collaborator than a subordinate. His role and his missions are more or less the same as the marketing manager. However, he/she is not responsible for the results and assumes the position of manager during the numerous trips of his/her collaborator. The assistant/manager duo must be particularly strong and efficient. Their job is to develop and follow an advertising and commercial strategy for the company's products. Therefore, he/she participates in the choice of the tools used, in the negotiation of the advertising spaces and in ensuring a permanent watch of the market evolution.

Mission

In collaboration with the marketing manager:
Coordination of the production of product catalogs and communication materials (monitoring the progress of the production schedule, updating, possible interface with the communication agency, product descriptions, etc.).
Creation of communication supports and co-organization of events with the events department
Updating of products (technical data sheets, labels...)

Skills

Excellent understanding of the competitive environment
Negotiation skills
Good team spirit
Communication skills
Fluency in English and one other foreign language required

Access

Communication studies
Business schools / commercial training
Universities (specialized masters)