Advertising Manager
Nature
The advertising manager is far from the creation, his role is above all commercial, he is in charge of the management of advertising spaces. The multiplicity of his activities is organized according to two indissociable dominant axes: the commercial strategy and the communication strategy He plays an essential role of interface between the advertiser and the creative team of the agency. He is the one who binds together all the ingredients necessary for the development of an advertising campaign. In the board sports industry, this type of position is limited and is mainly found in large companies. In small and medium-sized companies, this function is assimilated to the positions of marketing and/or communication manager.
Mission
Canvassing potential clients (advertisers)
Drafting contracts and defining objectives with advertisers
Proposing a campaign strategy with the client and negotiating budgets
Permanent control of the campaign and relational follow-up with the advertiser
Skills
Strong commercial sense.
Excellent interpersonal skills.
Team player.
Open-minded.
Access
Degrees from top schools allow you to acquire solid techniques in negotiation and commerce. A commercial profile and excellent interpersonal skills are essential for this position, so it is the personal qualities that will be useful.