Art Director
Description
The art director is the one who oversees the graphic design of a project from A to Z. Creative par excellence, it is he who develops the visual identity of the brand. Together with his team, he develops a precise graphic charter that will allow the target audience to recognize the magazine at first glance. The creative department must be able to summarize the commercial strategy in a simple, strong and concise idea and translate it into artistic data. Its work is divided into three areas: - Design: finding the best tools to convey the chosen message to the target audience. - Negotiation: finding the best arguments to finance the campaign - Technical follow-up: managing the executive team and service providers
Nature
The art director is the one who oversees the graphic design of a project from A to Z. Creative par excellence, it is he who develops the visual identity of the brand. With his team, he develops a precise graphic charter that will allow the target to recognize the brand at first glance. The creative department must be able to summarize the commercial strategy in a simple, strong and concise idea and translate it into artistic data. Its work is divided into three axes: - Design: finding the best tools to convey the chosen message to the target audience. - Negotiation: finding the best arguments to finance the campaign - Technical follow-up: managing the executive team and service providers
Mission
Create a recognizable and striking visual identity for the brand
Implement a coherent communication strategy
Negotiate budgets with the sales team
Supervise and oversee the work of service providers and executives
Skills
Creativity and sense of aesthetics
Organization and management
Versatility
Open-mindedness and curiosity
Taste for contact and ease in human relations
Knowledge of the market
Access
Design and art schools are best suited for this type of position. However, direct access to this position is unlikely. It is through internships and serious in-house work that the possibilities of becoming an art director are most likely.