Product manager / Product manager
Description
The product manager is responsible for the development of a product or a product line, from design to marketing. Based on a market analysis and the company's objectives, proposes a definition of the product, designs commercial action plans and promotional campaigns. Follows the commercial evolution of its range, assists the sales force, coordinates the activities which contribute to the realization of the marketing plan.
Nature
The product manager is responsible for the development of a product line, from design to marketing. Based on an analysis of the market and the company's objectives, he/she proposes a definition of the product, designs commercial action plans and promotional campaigns. He/she monitors the commercial development of his/her range, assists the sales force and coordinates the activities that contribute to the implementation of the marketing plan. Depending on the size of the company, the nature of the work may vary: from the simple development of a collection for a large company, to the monitoring of purchases and production for an SME.
Mission
Responsible for the production of product lines in compliance with cost, deadline and quality objectives
Manage the supply, launch and technical follow-up of products by implementing a permanent control
Permanent communication with suppliers to maximize their performance
Ensure an active and permanent monitoring of trends as well as of the product offer in its global environment
Skills
As this is an interface job, the knowledge is multiple and transversal: Knowledge/Savoir-faire
Sensitivity (knowledge) of the products
Knowledge of the markets
Mandatory mastery of English
Solid skills in management, law and finance
Team management
Mastery of computer software and the graphic chain
Mastery of the elements of the marketing mix: price, product, promotion, distribution, statistical tools
Know how to manage a budget
Mastery of negotiation techniques
Organization and rigor
Ability to anticipate
Ability to synthesize and analyze
Relational skills
Autonomy
Access
Training in production and product quality seems appropriate. However, business schools and specialized university masters programs provide a solid foundation in management and finance.