Web product manager
Nature
The web product manager is in charge of the design of the services of a website, the definition of the online product offer of the company (which section must have the website, which type of content must propose the website...) He is in charge of the product mix on the internet, from its elaboration (statistics on the needs) to its design, and until its communication to make it known.
Mission
- Design and development of new web services - Launch and follow-up of new web services - Ensure a competitive and technological watch - Optimization of services
Skills
Knowledge/Skills - In-depth knowledge of online marketing tools - Knowledge of product marketing techniques - Knowledge of the functioning of web applications - Mastery of computer tools, statistics and datamining - Basic knowledge of web site architecture - Ability to manage and lead a team - Mastery of English - Creative and imaginative - Ability to persuade - Ability to adapt - Oral fluency - Rigor - Responsiveness - Analytical skills
Access
Bac+4 to Bac+5 Business school / Management or marketing training