Aude PENOUTY

A fashion designer specialized in lingerie, swimwear and activewear, I've been a consultant & designer in the industry for over 17 years. I became a Cultural Broker once I understood the importance of a systemic approach to sustainable fashion! In 2014, while living as an expat in Vietnam, I founded the creative consultancy and sustainable sourcing office ENTADA TEXTILE. Research and trends coexist with resource innovations that lead to product and manufacturing solutions. Assisting and guiding designers, existing brands, future DNVBs, manufacturers, press and trade show organizers is my daily exercise.

I have a particular attraction for research from a style & sociological point of view. I develop presentations on trends, market intelligence and analysis of brand DNA (stylistic, fashion) as well as design proposals and resulting sourcing. Pooling these skills, I create editorial content in the form of Masterclasses, articles and conferences for the press, fairs or schools. Finally, I have just become Bleaders of BcorpTM because their tools offer a systemic, synthetic & operational vision that is aimed at everyone.

Expatriation has given me the unique experience of adapting to cultures and new situations. This has allowed me to become more intuitive, dynamic, cooperative and thus to evolve towards a service and "cultural broker" profile.

 

A fashion designer specializing in lingerie, swimwear and active wear, I have been a consultant & designer in the fashion and textile industry for over 8 years, I became a Cultural Broker when I understood the importance of the systemic approach in sustainable fashion! In 2014, while expatriated in Vietnam, I created the creative consultancy and sustainable sourcing office ENTADA TEXTILE. Research and trends coexist with resource innovations that lead to product and manufacturing solutions. Caring for and guiding designers, existing brands, future DNVBs, manufacturers, the press and trade show organizers is my daily exercise.

I have a particular attraction for research work, from a style & sociological point of view, I develop trend presentations, market intelligence and brand DNA analysis (stylistic, fashion) and the resulting design and sourcing proposals. Pooling these skills, I create editorial content in the form of Masterclasses, articles and conferences for the press, trade shows and schools. Finally, in 2022 I become Bleaders of Bcorp™ because their tools offer a systemic, synthetic and operational vision that appeals to everyone.

Expatriation offered me the unique experience of adapting to new cultures and situations. It enabled me to become more intuitive, dynamic and cooperative, and thus to evolve towards a service and "cultural broker" profile.