Johan WESTERHOLM

Having spent over a decade in sports marketing through Proserv and the NBA, Johan Westerholm pioneered the first B2B initiative in the Surf & Outdoor industry in the early 2000 through the iVendix B2B solution.

With a vision of digitalizing the wholesale channel, Johan brought brands such as Volcom, Rip Curl, Billabong, New Balance, and Patagonia to their first B2B experience. When PlumRiver Technologies acquired Centerstone Technologies in 2018, Johan became the European MD.

Based in the Paris office Johan is driving the sales effort for the Elastic Digital Catalog & B2B solution.

 

PlumRiver Technologies & Elastic

PlumRiver Technologies is the accepted leader in Enterprise B2B Ecommerce & Merchandising and for lifestyle, outdoor, surf & action sports. The Elastic platform allows reps, retail buyers, customer service professionals and merchandisers to curate thoughtful assortment plans, recommend them to their accounts and create visual representations of the suggested order or in-store merch plan.

PlumRiver's B2B platforms serve clients representing some of the world's largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel and footwear industries. Selected brands include: Boardriders, The North Face, Patagonia, Rip Curl, Active Brands, Timberland, Volcom, Shimano, Gordini, Kuhl, Houdini, Ortovox, Trespass, Dainese, New Balance, 2XU, Crocs, Puma, Kidiliz, O'Neill, Original Buff, Havaianas, Odlo, Burton, Reef, Hurley, Icebreaker, Fila, Nidecker, Smith Optics, Lowe Alpine, Rab, Carhartt, Dickies, Helly Hansen, Ariat, Marmot, Lole, Smartwool, Vans, CamelBak, Devold of Norway, Montane, Klättermusen, Original Buff, and Black Crow.

After a decade in sports marketing at Proserv and the NBA, Johan Westerholm became a pioneer in the surf and outdoor industry by offering the first B2B initiative with the iVendix B2B solution in the early 2000s.

With a vision to digitalize the supply chain, Johan provided the first B2B experience to brands such as Volcom, Rip Curl, Billabong, New Balance and Patagonia. When PlumRiver Technologies acquired Centerstone Technologies in 2018, Johan became the Managing Director Europe.

Now based in Paris, Johan leads the sales action for the Elastic B2B solution and digital catalog.

 

PlumRiver Technologies & Elastic

PlumRiver Technologies is the recognized leader in B2B Enterprise Ecommerce & Merchandising for the lifestyle, outdoor, surf and action sports industries. The Elastic platform allows sales representatives, distributors, buyers, and merchandisers and customer service professionals to build well thought-out assortments, recommend them to their own accounts, and create visual representations of the order or store maps with merchandising suggestions.

Plumriver's B2B platforms cater to a customer base that includes some of the most iconic and important brands in outdoor, surf, cycling, sports equipment, textile and footwear. Among these are: Boardriders, The North Face, Patagonia, Rip Curl, Active Brands, Timberland, Volcom, Shimano, Gordini, Kuhl, Houdini, Ortovox, Trespass, Dainese, New Balance, 2XU, Crocs, Puma, Kidiliz, O'Neill, Original Buff, Havaianas, Odlo, Burton, Reef, Hurley, Icebreaker, Fila, Nidecker, Smith Optics, Lowe Alpine, Rab, Carhartt, Dickies, Helly Hansen, Ariat, Marmot, Lole, Smartwool, Vans, CamelBak, Devold of Norway, Montane, Klättermusen, Original Buff and Black Crow.