EuroSIMA and Surfrider Foundation Europe join forces for a sustainable Action Sports industry
RIDE FOR GOOD, the new EuroSIMA campaign, kicks off with the Standards co-constructed with Surfrider Europe!
At EuroSIMA, we believe that the power of our Action Sports can bring about positive change in our world. That's why we're launching a new campaign: EUROSIMA, RIDE FOR GOOD! An initiative dedicated to supporting associations and actions that work for our favorite playgrounds, our environment and our society as a whole. Several times a year, we'll be highlighting projects that share our passion for board sports and our commitment to sustainability and solidarity.
Because we know that our industry and our sports are intimately linked to nature, we owe it to ourselves to be pioneers on environmental and social issues. Let's be proactive and stand up for sustainable, responsible action. It's time to make a difference and leave a positive footprint!
A unique collaboration for the environment: Surfrider Foundation Europe
EuroSIMA, an association at the heart of the European board sports industry, and Surfrider Foundation Europe, a leading NGO for the protection of the ocean, have joined forces. This collaboration has given birth to an innovative environmental standard, dedicated to guiding the boardsports industry towards more sustainable practices. This unique benchmark is the culmination of collaborative work between the teams of our associations, all united by the desire to preserve our most precious playground: the Ocean.
"The idea for this standard came from the realization that we - surfers, the industry, brands and retailers - need to take greater responsibility for our actions and decisions. It's essential to preserve our playgrounds, of which the ocean is obviously at the heart. I already had this in mind, but several meetings with Florent Marcoux, President of Surfrider Foundation Europe, confirmed the importance of working together to establish a common strategy, hence this co-constructed reference framework. Although the majority of our members already have an established strategy, it seemed crucial to mobilize our entire industry by offering precise support and clear guidelines, in order to "push us all to go further".
Jean Louis Rodrigues, President EuroSIMA
"To preserve the Ocean, the commitment of all the players who shape our society is essential. The board sports industry, which is intimately linked to nature, has a particular responsibility to measure its impact on the environment and adopt concrete measures to encourage more responsible practices. It is a pillar for all water sports enthusiasts. As such, it is a key player in driving a new, more sustainable and healthier way of life for the environment and for everyone. At EuroSIMA and Surfrider, we firmly believe in the industry's potential for action; through these standards, we aim to support the industry in this new chapter."
Florent Marcoux, President Surfrider Europe
A mutual commitment to the Ocean
The action sports industry is based on an inseparable link with nature. The preservation of oceans and natural areas is essential, not only for ecological responsibility, but also as a foundation for our business activity. Our collaboration with Surfrider Foundation Europe underlines this commitment: protecting our environment is synonymous with putting our industry into action. Together, we have created a benchmark that is not only a guide to sustainability, but also a concrete roadmap for our members to take the lead in protecting the environment, while strengthening their market position.
By adopting sustainable practices, our members invest in the longevity of their business and the health of the playing fields that fuel our passion. Today, environmental considerations can no longer be just a trend; they're a necessity, an urgent new strategic alignment that can't be ignored.
Clear objectives for a strong impact
Our shared mission is clear: to help our industry reduce its environmental impact and align itself with the objectives of the Paris Agreement. The challenges are defined around five major axes:
- build a sober economic model,
- adopt responsible communication,
- stop harmful chemical discharges, reduce plastic use,
- and reduce greenhouse gas emissions.
Each of the issues addressed in our guidelines is enriched by action points, designed to guide companies towards the effective implementation of environmental strategies. These recommendations are designed to be both practical and adapted to the specificities of our industry. The guidelines propose innovative approaches to key challenges such as reducing ecological footprints, optimizing production processes, and adopting sustainable business practices. These guidelines are the fruit of in-depth reflection and close collaboration between our structures, providing a strategic framework and innovative ideas.
To discover the full range of actions and how they can transform your business, we encourage EuroSIMA members to download the complete framework. It's an invaluable resource for any company wishing to move towards a more sustainable future while remaining competitive in the dynamic board sports sector.
A practical, evolving guide
The reference tool, co-constructed by EuroSIMA and Surfrider Foundation Europe, is intended as a practical decision-making aid. It provides detailed information and advice to help companies identify the environmental issues specific to their activity and draw up appropriate transformation plans. This evolving resource will be regularly enriched thanks to ongoing exchanges and collaboration with industry players.
Notre référentiel est maintenant accessible à tous !
Dans un premier temps, ce référentiel précieux était accessible exclusivement à nos membres sur demande. Mais depuis le 16 avril, le référentiel est accessible pour tous gratuitement.
Agissez maintenant pour l’avenir de nos terrains de jeu : téléchargez le référentiel et engagez-vous dans la transition écologique de votre entreprise. Nos équipes sont prêtes à vous accompagner dans chaque étape de cette transition essentielle. Ensemble, préservons notre Océan, au cœur de notre passion.
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EuroSIMA and Surfrider Foundation Europe join forces for a more sustainable Action Sports industry
RIDE FOR GOOD, EuroSIMA's new campaign
At EuroSIMA, we believe that the power of our Action Sports can bring positive change to our world. That is why we are launching a new campaign: EUROSIMA, RIDE FOR GOOD! This initiative is dedicated to supporting associations and actions that are working towards protecting our favourite environments, nature and society as a whole. Several times a year, we will shed light on projects that share our passion for action sports and our commitment to sustainability.
We know our industry and our sports are interconnected with nature. Therefore, we must lead the way in environmental and social fields. We will strive to be proactive and to support responsible and sustainable initiatives. It is high time to make a difference and leave a positive mark!
A unique collaboration for the environment: Surfrider Foundation Europe
EuroSIMA, the association at the heart of the European Action Sports industry and Surfrider Foundation Europe, the leading NGO that protects the Ocean, have joined forces. This collaboration has given birth to an innovative reference guide to help lead the Action Sports industry towards more sustainable practices. This unique reference guide is the fruit of collaborative work between the teams from both associations, who all pooled their talent with the shared goal and desire to protect our most precious playground: the Ocean.
"The idea behind this reference guide stems from the observation that we all - surfers, brands, retailers, the industry and shops - must become more responsible in our choices and actions. It is essential to protect our playgrounds, at the heart of which of course lies the Ocean. It was something I'd been thinking about, and then, after several meetings with Florent Marcoux, the President of Foundation Europe, we confirmed the importance of a collaboration to establish a common strategy, from which this reference guide was produced. While most of our members already have a confirmed strategy, it seemed crucial to raise awareness throughout the entire industry by offering precise support and clear paths so we can all "take it a step further ."
Jean Louis Rodrigues, President EuroSIMA
"To preserve the Ocean, the commitment of all the players who shape our society is essential. The board sports industry, which is intimately linked to nature, has a particular responsibility to measure its impact on the environment and adopt concrete measures to encourage more responsible practices. It is a pillar for all water sports enthusiasts. As such, it is a key player in driving a new, more sustainable and healthier way of life for the environment and for everyone. At EuroSIMA and Surfrider, we firmly believe in its potential for action; through these standards, we aim to support the industry in this new chapter. "
Florent Marcoux, President Surfrider Europe
The interconnectedness between the environment and the Action Sports industry
The Action Sports industry is vitally interconnected to nature. Preserving oceans and natural environments is essential, not just from an ecologically responsible perspective but also as the foundation of our business. Our partnership with Surfrider Foundation Europe emphasises this commitment: protecting our environment is synonymous with protecting our industry. Together, we have worked towards creating a reference guide that is not only a guide to sustainability but also an essential road map to ensure the future for our industry. This reference guide represents an opportunity for our members to take charge in protecting the environment while strengthening their position in the market.
By adopting sustainable practices, our members invest in the long-term life of their business and in the well-being of the environments that welcome our passion. Today, environmental issues are no longer trends, but necessities. There is an urgent need for a drastic and strategic realignment.
Clear objectives for strong impact
Our common mission is clear: to help our industry reduce its environmental impact and align ourselves with the objectives set in the Paris accords. These objectives are defined around five key axes:
- building a sober economic model,
- adopting responsible communication,
- stopping toxic chemical waste, reducing use of plastic
- and reducing emissions of greenhouse gases.
Each axis covered in our reference guide includes suggestions and possible courses of action, elaborated to help guide businesses towards efficient environmental strategies. These recommendations were designed to be both practical and adapted to the specificities of our industry. The reference guide offers innovative approaches to key challenges such as lowering environmental impacts, maximising production processes and adopting sustainable business practices.These guidelines are the result of in-depth research and close collaboration between our two entities, to offer a strategic framework and innovative ideas.
To discover all the possible courses of action and how they can help transform your business, we encourage our all EuroSIMA members to download the full reference guideline booklet. It is a key resource for any business that wishes to evolve towards are more sustainable future, while remaining competitive in the dynamic Action Sports industry.
A reference guide that is practical and destined to evolve
This reference guide, co-created by EuroSIMA and Surfrider Foundation Europe, aims to be a practical decision-making tool. It provides detailed information and advice to help businesses identify environmental issues specific to their activity and to elaborate tailored transformation plans. This resource will therefore evolve naturally and regularly thanks to the input and ongoing partnerships from key players in our industry.
Our reference tool is now available to all for free!
Initially, this invaluable repository was available exclusively to our members on request. But since 16 April, it has been available to everyone free of charge.
