Over the past ten years, we have grown from a regional surfboard manufacturer to a global surf business. Our origins rooted in core Australian surfing heritage and European lifestyle values have brought us to where we are today.

A technical and economic development supported by Eurosima. From the outset, we've benefited from their network of partners and their daily support. With the upcoming launch of the BELL Store, a 400m2 space located at the entrance of Hossegor, we are establishing a community hub that goes beyond just a surf shop. It will be a place where people can come together to eat, learn, meet, and shop for top-notch surfing, skateboarding and water-sports gear, as well as other related high-end goods.

Our purpose is what drives us every day. It gives us direction in how we design our products, serve our customers, and care for the environment. We aim to empower surfers and water-sports enthusiasts from all walks of life, whether they live and breathe the coastal lifestyle or dream of catching waves in a bustling metropolis. Our goal is to help individuals push their limits, explore, and perform at their best, regardless of their skill level.

Life is always looking forward, and at BELL, we embrace this spirit. We believe in defining who you want to become, the places you want to explore, and the experiences you wish to have. With our products, we want to empower your everyday life, offering technical details that provide instant comfort and style that evolves with your individuality, giving you the confidence to move forward and elevate your experiences.

This transition allows us to continue with our proven formula, combining direct- to- consumer retail, in-house manufacturing, and management of licensed & distributed brands, which has provided us with a solid foundation for genuine organic growth. The EUROGLASS Group remains the corporate name and the infrastructure behind the BELL brand and allThe other brands we own, distribute and license.

Let's make the next move, we can't wait to go on new adventures together. Thank you for being a part of our journey, and we look forward to creating exceptional experiences and products for all of you. See what happen next. I don't see how we could do it otherwise.

Opening soon, stay tuned!
80 chemin du Brana - Benesse Maremne