Florian AUGER

I believe that quality branding and products lead to positive change for people and society. I created OUTERCRAFT to open up new market opportunities through strategy, branding, industrial design and prototyping. I believe in the perfect creative recipe, which involves bringing together expert design skills in an ideal workplace with prototyping facilities, working with a tried and tested design process, and connecting to an international network.

I help CEOs, brand managers and design directors secure their company's future by opening up new markets. I set up a successful design process, a collaborative prototyping workshop and build an international creative team and network. I specialize in improving industrial products through strategy, branding, product design and prototyping.

I founded the consultancy and managed design projects with a fresh perspective based on my experience of entrepreneurship, craftsmanship, design and technology. The agency quickly flourished, with major projects for clients such as Decathlon, Zodiac Nautic and Groupe Voltaire.