Richie JONES
Richie has experienced both the brand side and the agency side. Having spent most of his career at the front of the wave, he has now found his niche. The launch of vvast has enabled him to merge his customer experience and brand expertise to offer innovative, low-impact market entry for brands, BUT, linking them to an ever-evolving R&D roadmap based on shared knowledge.
He is passionate about the concept of creative destruction and sees it as a real privilege to have witnessed the inception and impact of the internet on society and brands over time. Richie puts together teams who share a love of the brand, a fervor for surfing, cycling and music, and the motivation to produce work of epic quality.
About VVAST:
VVAST is emerging as the D2C e-commerce expert for brands looking to expand, while ensuring a strong brand position. Boasting an international portfolio of diverse partners, they have worked with VF (Jansport) $13 billion in sales, as well as Stance, YETI ($1.5 billion in sales) and Troy Lee Designs.
Having obtained ISO certification in record time, their business model is based on customers selling in the USA and looking to expand into Europe, but also assisting brands already present in the territory. VVAST understands that D2C means much more than just systems and processes. This is why they have built a model based on collaboration and many years of commercial experience with over 200 brands in the EMEA zone.
Richie has experienced both brand side and agency life. Having spent the majority of his career to date being just in front of the curve, he's found his niche. Launching vvast has allowed Richie to blend his client experience and brand expertise to deliver an innovative, low-impact entry to market for brands BUT crucially plugging them into a relentless R&D roadmap based on shared learning.
He is passionate about the concept of creative destruction and feels genuinely privileged to have seen the inception and gradual impact of 'the internet' on society and brands. Richie builds teams with a shared love of brand; a stoke for surfing, biking and music; and a drive to deliver epic work.
About VVAST:
vvast are fast proving themselves to be the D2C ecommerce expert for brands looking to scale at pace whilst maintaining brand equity. Proudly partnering with a global portfolio from VF (Jansport) $13bn turnover to Stance; and YETI $1.5bn turnover, to Troy Lee Designs; vvast are pro their brands consumers right at the heart of the conversation. Having fast tracked ISO accreditation, the business model is geared to support clients trading in the US and looking to break into Europe as well supporting brands already in territory. vvast understand that D2C is far more than systems and processes and have built a model based on a foundation of collaboration and many years of experience from trading 200+ brands across EMEA.
