THE CUSTOMER 3.0 SURROUNDED BY TURMOIL AND THE NEED TO INITIATE A NEW CONVERSATION

Speakers : Valérie Bossé , Patrick BEAUDUIN

"A company is only as great as its ability to reinvent the way it meets its customers". Digital technology has shaken up many of our certainties over the past 20 years, not to mention the current crises which are accelerating certain changes. At the same time, it can be a formidable field for exploration, renewal and reinvented dynamism.

Objectives

• Reviewing the upheavals caused by digital technology in the world of communications and consumption: the birth of the customer 3.0
• Put into perspective the recent acceleration of this digital revolution and its consequences on the behavior of this customer 3.0
• Understand how recent crises can also accelerate, or even initiate, new customer behaviours (but also employee behaviours...) and thus force companies to explore new conversational dynamics.
• Fundamentally rethink the company's approach to this new, demanding and autonomous customer.

Drawing on our professional experience on both sides of the Atlantic (Europe and North America), we will tackle these themes, illustrating them in a very concrete way with examples gleaned from the 4 corners of the globe...