Press/media relations Manager / Press attaché
Nature
The Press/media relations manager represents an important strategic pillar in brand communication policy. The main responsibility of the Press attaché or media relations manager is to establish an efficient contact and relationship between the brand and the press. He/ she must know the brand to the perfection to be able to find the appropriate angle, which will catch journalists' interests. His/her role also involves public relations and partnerships, and sometimes internal communication. Knowledge of how the press and media work is absolutely essential the press attaché must always be on his/her toes and be ready to react.
Mission
Conception, writing and dispatching of tools destined for the press (press files, documents)
Constant updating of databases and media contact information
Adapting appropriate messages to better convince
Analysis of press book feedback
Skills
Advanced IT skills
Excellent writing skills
Availability and reactivity
Ability to anticipate
Organisational skills and ability to meet deadlines
Access
Training in communications is preferable for this position. Specialized schools offer Press attaché diplomas.