Traffic manager
Nature
The traffic manager is the traffic manager of websites. He is in charge of the web marketing strategy of an advertiser. He is also in charge of the web analysis of the site, the referencing, the management of the campaigns on the affiliation networks and the operations in partnership with other sites. He manages the implementation of advertising campaigns for websites.
Mission
- Optimize the traffic acquisition levers on one (or more) website(s) in order to attract qualified traffic and maximize sales or recruit new prospects. - Analysis and follow-up of the website traffic statistics - Assessment and recommendations on the actions to be implemented to improve the figures
Skills
Knowledge/Savoir-faire - Mastery of the technical language html and javascipt - Mastery of the analysis tools Know-how - Organization - Analytical skills - Rigor - Relational skills, ability to communicate - Being curious and creative
Access
Bac+2 to Bac+5 Marketing