Key Account Manager
Description
The key account manager is responsible for developing and maintaining long-term relationships with strategic customers: the largest buyers. His main objective is to build loyalty and encourage them to invest more and more. It is therefore a fine negotiation strategy that he/she must implement by choosing the right modes and means of communication. It is a position that requires diplomacy and composure at all times.
Nature
The key account manager is responsible for developing and maintaining long-term relationships with strategic customers: the largest buyers. Their main objective is to build loyalty and encourage them to invest more and more. It is therefore a fine negotiation strategy that he/she must implement by choosing the right modes and means of communication. He may have to develop unique and personalized products for a given client (SMU: Special Make-Up). This is a position that requires diplomacy and composure.
Mission
Implementation of the commercial strategy decided by the commercial management
Distribution and management of budgets
Realization and analysis of commercial results
Prospection of future customers
Follow-up of commercial contracts
Maintenance of a durable relationship with customers
Skills
Negotiation
Good knowledge of the brand's products
Mastery of technical aspects
Good interpersonal skills, open-minded
Stress resistance
Access
Business schools prepare this type of profile effectively. However, long term experience in the board sports environment is necessary to access the position of key account manager.