Store manager
Description
The store manager is the interface between the sales manager and the sales team, on a fixed point of sale. He/she must have obvious commercial skills, as he/she is also a salesman, and management skills to motivate his/her team. He represents the brand to the customers and therefore has to be involved in the life of his outlet. He/she is responsible for the management of the outlet and is the one who is responsible for the local strategy of the store.
Nature
The store manager is the interface between the local (regional/national/European) sector manager and the sales team, on a fixed sales outlet. He/she must have obvious commercial skills, as he/she is also a salesman, and management skills to motivate his/her team. He/she represents the brand to the customers and must therefore be involved in the life of the outlet. He/she is responsible for the management of the outlet and is the one who is responsible for the local strategy of the store.
Mission
Manage a commercial team
Achieve and justify the commercial objectives set
Manage the stock, the orders, the reception
In charge of the banking and accounting operations linked to the activity of the store
Propose an organized point of sale
Skills
Personnel management
Financial management
Organization
Knowledge, practice and passion for board sports / outdoor
Decision-making skills
Access
In most cases, the store manager starts out as a salesperson. If he or she shows interest and commitment to the brand, he or she can rise to this position with organizational skills and a sense of responsibility.